Jr. Brand Manager

Nutri-Asia, Inc.; Taguig; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Nutri-Asia, Inc. is seeking a Brand Manager to drive growth and profitability for the consumer segment, overseeing strategies, innovation, and initiatives aligned with the brand development plan.

The role directly contributes to sales, share, and profit performance by managing the brand's priorities, conducting market analyses, and delivering marketing plans that meet KPIs and budgets.

Qualifications

• University degree in marketing or related field.
• 3–5 years of proven experience in marketing or brand management, preferably as an Assistant/Junior Brand Manager.
• Excellent communication, organizational, and project management skills.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative and detail-oriented with a passion for brand development and marketing.

Responsibilities

• Manage the full brand P&L, from topline sales to bottomline profit in accordance to the AOP.
• Lead the business team to move the brand's priorities and projects for the year.
• Gather and analyze information on market size, value, segments, competitors, shares and other information required to prepare an effective marketing plan.
• Review and monitor existing consumer research data and/or recommend for new research that is needed for marketing requirements.
• Create and execute marketing plans and track activities' attainments versus targets.
• Monitor progress of brands against approved objectives and promptly identify relevant opportunities to meet KPIs set.
• Manage A&P budgets ensuring spending within plan.
• Develop and recommend marketing strategies and programs for brands that will assure achievement of marketing objectives.
• Lead the business team and cross-functional groups to achieve business goals.
• Deliver volumes, NSV, GM, PC, PCIP according to workplan.

Skills

Communication

Organization

Project management

Analytical mindset

Creative thinking

Independent

Goal setting (SMART)

Prioritization

Execution management

Consumer-centric thinking

Education

Bachelor's degree or above

Job description

About the role

The objective of the role is to drive and manage the growth and profitability of the consumer segment/brand and oversee strategies, innovation and initiatives as it aligns with the brand development plan. The role directly contributes to the consumer segment's/brand's sales, share and profit performance.

Key responsibilities

• Manage the full brand P&L, from topline sales to bottomline profit in accordance to the AOP

• Lead the business team to move the brand's priorities and projects for the year

• Gather and analyze information on market size, value, segments, competitors, shares and other information required to prepare an effective marketing plan

• Review and monitor existing consumer research data and/or recommend for new research that is needed for marketing requirements

• Create and execute marketing plans and track activities' attainments versus targets

• Monitor progress of brands against approved objectives and promptly identify relevant opportunities to meet KPIs set

• Manage A&P budgets ensuring spending within plan

• Develop and recommend marketing strategies and programs for brands that will assure achievement of marketing objectives

• Lead the business team and cross-functional groups to achieve business goals

• Deliver volumes, NSV, GM, PC, PCIP according to workplan

About you

• University graduate with Bachelor's degree or above

• 3-5 years proven experience in a marketing or brand management role, preferably as an Assistant / Junior Brand Manager

• Excellent communication, organizational, and project management skills

• Analytical mindset with the ability to interpret data and generate actionable insights

• Creative and detail-oriented with a passion for brand development and marketing

• Must be independent with little supervision required

• Ability to establish specific, measurable, attainable, relevant and time-bound goals, objectives and desired results (KPIs)

• Ability to recognize priorities, dependencies and critical paths important to sequencing and prioritizing programs

• Ability to ensure plans are executed flawlessly and stay within budget through effective and efficient use of time and resources

• Consumer-centric thinking with ability to discover underlying motivations of consumers and how to trigger attitudes and actions towards a brand