Integrated Media Manager

Maker Lab; Manila; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Maker Lab in Manila is seeking an Integrated Media Manager to shape media strategies, optimise omnichannel campaigns, and connect technology, data, and partner ecosystems to drive meaningful business impact.

You will operationalise media strategies, manage delivery and partner relationships, including with Shopee and Lazada, and translate complex adtech into actionable insights for marketing teams and agencies.

Qualifications

• BA/BS degree or equivalent experience.
• 5+ years of experience in an agency or brand focused on media advertising, campaign planning and optimisation.
• Interest in data-driven marketing and the role of data in campaigns or an always-on strategy.
• Ability to navigate matrix organisations, influence teams and collaborate cross-functionally.
• Strong communication, proactive, team-player mindset.
• Detail-oriented with strong project management and ability to prioritise multiple tasks.

Responsibilities

• Operationalise and execute integrated media strategies and frameworks.
• Ensure timely delivery of media planning, measurement and digital projects.
• Manage relationships with internal and external partners, including e-commerce platforms.
• Manage and execute test-and-learn and experimentation roadmaps for regional execution.
• Uncover data-based insights and iterate to find winning media strategies.
• Translate adtech and martech capabilities into clear recommendations for marketing teams.

Skills

Media planning

Data-driven marketing

Stakeholder management

Cross-functional collaboration

Project management

English communication

Education

BA/BS degree or equivalent experience

Job description

Job Summary:

We’re looking for a curious and driven Integrated Media Manager to shape media strategies, optimise omnichannel campaigns, and explore new ways to connect technology, data, and partner ecosystems to drive meaningful business impact.

Role:

• Operationalise and execute integrated media strategies and frameworks to align with client priorities and an Always-On strategy.
• Ensure timely, smooth, and insightful delivery of media planning, measurement, and digital projects.
• Manage relationships (internal and external partners - especially with e-commerce partners Shopee and Lazada) across Digital Partners, Agency Partners, and technology platforms to drive opportunities for seamless integration.
• Manage and execute test-and-learn and experimentation roadmaps for regional execution.
• Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning media strategies.
• Translate complex adtech and martech capabilities into easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies.

You:

• BA/BS degree or equivalent experience
• 5+ years of relevant experience in an agency or brand with a focus on media advertising, strategic campaign planning, and optimisation.
• A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy.
• Capable of navigating matrix organisations, influencing teams, and collaborating cross-functionally.
• An appreciation of structure, operational clarity and simplicity in everything you do.
• A strong understanding and knowledge of relevant digital media platforms, ad technology, and their data.
• The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
• Detail-oriented with strong project management skills and the ability to prioritise multiple tasks simultaneously.
• Strong communication skills while having a proactive, 'team-sports' attitude.
• Exceptional verbal and written English communication and presentation skills

Contract Type: 12 months Fixed Term Contract