Integrated Marketing Specialist

JLT Customs Brokerage; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

JLT Customs Brokerage is seeking a proactive Integrated Marketing Specialist to develop and support campaigns that combine market research, content, and channel plans to strengthen brand presence and lead generation. The ideal candidate will be strategic, creative, research-driven, highly organized, and capable of managing campaigns with minimal supervision while collaborating across departments.

You will translate business objectives into actionable marketing initiatives and track performance

Qualifications

• Experience in integrated marketing, campaign development, content marketing, digital marketing, brand marketing, or a related field.
• Strong research and analytical skills.
• Ability to understand target markets, industries, customer needs, and buyer behavior.
• Experience developing campaign concepts, messaging, and content strategies.
• Good understanding of digital and social media marketing channels.
• Ability to evaluate campaign performance and recommend improvements.
• Strong written and verbal communication skills.
• Strong organization, prioritization, and project-management skills.
• Creative and strategic thinking with strong attention to detail.
• Ability to work independently while collaborating effectively with a marketing team and other departments.

Responsibilities

• Develop integrated campaign concepts aligned with company priorities and business objectives.
• Create campaign messaging, offers, content directions, and channel plans.
• Build campaigns around priority services, industries, ICPs, and target markets.
• Ensure campaign activities are coordinated across relevant marketing channels.
• Conduct continuous research on target markets, customer behavior, industry developments, competitor activities, and emerging market trends.
• Analyze findings and convert them into practical marketing opportunities and recommendations.
• Develop and support Account-Based Marketing (ABM) campaigns for high-value companies and target accounts.
• Create industry-specific marketing initiatives for priority sectors.
• Prepare clear campaign and creative briefs and develop campaign themes, messaging frameworks, and content concepts.
• Monitor and evaluate campaign effectiveness against approved objectives and performance indicators.

Skills

Integrated marketing

Campaign development

Content marketing

Digital marketing

Brand marketing

Research skills

Target markets

Messaging

Campaign measurement

Communication

Tools

Social media tools

ABM tools

Job description

About the role

We are looking for a proactive and results-oriented Integrated Marketing Specialist who can develop and support integrated marketing campaigns that combine market research, industry targeting, content, creative direction, brand positioning, and campaign performance. The role will help translate business objectives into relevant marketing initiatives designed to strengthen brand presence, improve market engagement, and support qualified lead generation. The ideal candidate is strategic, creative, research-driven, highly organized, and capable of managing assigned campaigns with minimal supervision.

Key responsibilities

• Develop integrated campaign concepts aligned with company priorities and business objectives.

• Create campaign messaging, offers, content directions, and channel plans.

• Build campaigns around priority services, industries, ideal customer profiles (ICPs), and target markets.

• Ensure campaign activities are coordinated across relevant marketing channels.

• Conduct continuous research on target markets, customer behavior, industry developments, competitor activities, and emerging market trends.

• Analyze findings and convert them into practical marketing opportunities and recommendations.

• Develop and support Account-Based Marketing (ABM) campaigns for high-value companies and target accounts.

• Create industry-specific marketing initiatives for priority sectors.

• Prepare clear campaign and creative briefs and develop campaign themes, messaging frameworks, and content concepts.

• Monitor and evaluate campaign effectiveness against approved objectives and performance indicators.

About you

• Experience in integrated marketing, campaign development, content marketing, digital marketing, brand marketing, or a related field.

• Strong research and analytical skills.

• Ability to understand target markets, industries, customer needs, and buyer behavior.

• Experience developing campaign concepts, messaging, and content strategies.

• Good understanding of digital and social media marketing channels.

• Ability to evaluate campaign performance and recommend improvements.

• Strong written and verbal communication skills.

• Strong organization, prioritization, and project-management skills.

• Creative and strategic thinking with strong attention to detail.

• Ability to work independently while collaborating effectively with a marketing team and other departments.