Integrated Marketing Manager

Optum Philippines; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Optum Philippines is seeking an Integrated Marketing Associate Specialist to plan, execute, and optimize multi-channel campaigns. You will drive ABM strategies, design Marketo email journeys, and use data insights to improve ROI across email, social, display, and paid search.

Collaboration with sales, customer success, and product teams is essential to align marketing with business goals. The role requires 3+ years in performance or digital marketing, experience with Marketo, and the ability to

Qualifications

• 3+ years in performance/digital marketing or similar role.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Strong ABM strategy development and execution in high-value accounts.
• Experience with PPC, SEO, programmatic, and retargeting.
• Familiarity with CRM systems and customer journey mapping.
• Able to work 8PM to 5AM Manila time.

Responsibilities

• Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.
• Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels.
• Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth.
• Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo.
• Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance.
• Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending.
• Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives.
• Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts.

Skills

Performance marketing

ABM strategy

Data analysis

Collaboration

Budget management

Tools

Marketo

CRM software

Job description

Integrated Marketing Associate Specialist

• Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.
• Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels.
• Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth.
• Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo.
• Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance.
• Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending.
• Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives.
• Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts.

Qualifications

• 3+ years’ experience in performance marketing, digital marketing, or a similar role.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns
• Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts.
• Experience with PPC, SEO, Programmatic, and Retargeting.
• Familiarity with CRM systems and customer journey mapping.
• Amenable to work 8PM to 5AM Manila time

Preferred Qualifications

• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of the latest trends and best practices in digital marketing.
• Strong analytical skills and proficiency in data analysis tools.