Influencer Marketing Manager

湖南拓维云创科技有限责任公司; Quezon City; On-site; PHP 500,000 - 800,000; Full time

Job summary

湖南拓维云创科技有限责任公司 is seeking a dynamic KOL Supervisor to lead our TikTok influencer marketing efforts in the Philippines. You will identify, reach out to, and manage local influencers to boost brand awareness, engagement, and sales, building a dedicated Philippines-based KOL team alongside our China HQ.

Responsibilities include developing an end-to-end influencer strategy, negotiating terms with creators, coordinating with creative and marketing teams, tracking KPIs, reporting ROI, and fostering

Qualifications

• Experience in KOL/influencer marketing or management on TikTok; familiarity with the TikTok ecosystem and local Philippines contacts preferred.
• Strong negotiation and communication skills.
• Creative mindset with ability to craft viral content and campaigns.
• Proficiency in English and Filipino (written and spoken).
• Highly organized with the ability to manage multiple projects.

Responsibilities

• Develop and execute a comprehensive TikTok influencer strategy aligned with brand objectives and local trends.
• Plan campaigns to boost engagement, brand awareness, and conversions with measurable KPIs.
• Identify and collaborate with Philippine TikTok influencers, top-tier and micro, with alignment to brand values.
• Lead end-to-end campaign execution from briefing to content delivery and performance analysis.
• Negotiate contract terms and payments with influencers and agencies; coordinate with creative/PR teams.
• Monitor campaign performance, report ROI and influencer impact to management.
• Build and maintain relationships with influencers for ongoing collaborations.
• Monitor competitors and market trends to refine influencer strategies.

Skills

KOL/influencer marketing

Negotiation

Communication

Creativity

Bilingual English/Filipino

Project management

Team leadership

Data-driven marketing

Job description

Working Time: Monday to Friday, 9:00 AM - 6:00 PM (with a one-hour lunch break from 12:00-13:00)

Employment Type: Full-time, direct contract with the local Philippine entity.

We are looking for a dynamic and proactive KOL Supervisor to lead and expand our TikTok KOL marketing business in the Philippines local market. The ideal candidate will be responsible for identifying, reaching out to, and managing partnerships with TikTok influencers to enhance brand awareness, user engagement, and ultimately drive sales growth in the local market. Currently, the KOL team at our China headquarters is responsible for all KOL collaborations in Philippines. We aim to establish a local KOL team and need a KOL Supervisor to help build and lead the team.

• Develop and execute a comprehensive TikTok influencer marketing strategy that aligns with brand objectives, local market trends, and consumer insights.
• Plan marketing campaigns that effectively boost engagement, brand awareness, and conversion, with clear KPIs and measurable outcomes.

2. KOL Research & Identification

• Identify and collaborate with Philippines TikTok influencers—both top-tier and micro—who align with the brand's values, target audience, and goals.
• Stay up to date with TikTok trends and emerging influencers to ensure the brand remains at the forefront of the platform.

3. Campaign Execution & Management

• Lead end-to-end execution of influencer marketing campaigns, including briefing, content creation, final delivery, and performance analysis.
• Ensure that influencer content aligns with brand guidelines, tone, and overall marketing strategy.
• Negotiate contract terms, collaboration details, and compensation with influencers and influencer agencies to establish mutually beneficial partnerships.
• Work closely with internal teams (creative, PR, marketing) to ensure seamless integration of influencer content into the broader marketing strategy.

5. Performance Tracking & Reporting

• Monitor the performance of TikTok influencer campaigns, track key metrics (such as engagement, reach, conversion), and optimize strategies accordingly.
• Provide regular reports to management on campaign performance, ROI, and influencer impact analysis.

6. Community Building

• Build and maintain long-term relationships with influencers to foster loyalty and secure ongoing collaborations.
• Participate in community management, engage with influencers' audiences, and ensure a positive brand reputation.

7. Market & Competitor Insights

• Monitor competitors' influencer marketing strategies on TikTok and analyze trends in influencer marketing within the Philippines digital landscape.
• Use data and insights to continuously improve and adjust influencer marketing strategies.

• 1.Proven experience in KOL/influencer marketing or management on TikTok (with supporting evidence). Familiarity with the TikTok ecosystem is preferred; experience collaborating with KOLs in the Philippines market and a network of local contacts are required.
• 2.Deep understanding of TikTok platform trends, dynamics, and best practices.
• 3.Strong negotiation and communication skills.
• 4.Creative mindset with the ability to think outside the box and create viral content.
• 5.Proficiency in Philippines and English (both written and spoken).
• 6.Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

Preferred qualifications:

• 7. Experience working with brands in lifestyle, fashion, or e-commerce industries.
• 8. An established network of TikTok influencers in Philippines.