Philippines TikTok KOL Marketing Lead

BSMT PH INC.; Quezon City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

BSMT PH INC. in Manila seeks a KOL Supervisor/Manager to lead the local TikTok influencer marketing program. You will identify, recruit, and manage Philippines-based influencers to boost brand awareness and drive sales in the local market.

You will build a local KOL team, develop strategy, negotiate partnerships, and monitor campaign performance, working with creative and marketing teams to ensure brand alignment.

Qualifications

• Proven experience in KOL/influencer marketing on TikTok, with local Philippines network.
• Deep understanding of TikTok trends, dynamics, and best practices.
• Strong negotiation and communication skills.
• Creative mindset with ability to produce engaging content.
• Fluent in English and Filipino (written and spoken).

Responsibilities

• Develop and execute a TikTok influencer strategy aligned with brand objectives.
• Identify and collaborate with Philippines-based influencers and agencies.
• Lead end-to-end influencer campaigns from briefing to delivery and analysis.
• Negotiate terms and compensation for partnerships.
• Coordinate with creative, PR, and marketing teams for content integration.
• Monitor campaign metrics and ROI; optimize strategies accordingly.
• Build long-term relationships with influencers and manage community engagements.

Skills

KOL Marketing

TikTok

Negotiation

Content Strategy

Job description

BSMT PH INC. in Manila seeks a KOL Supervisor/Manager to lead the local TikTok influencer marketing program. You will identify, recruit, and manage Philippines-based influencers to boost brand awareness and drive sales in the local market.

You will build a local KOL team, develop strategy, negotiate partnerships, and monitor campaign performance, working with creative and marketing teams to ensure brand alignment.