In-app Campaign Specialist

Private Advertiser; Taguig; Hybrid; PHP 480,000 - 720,000; Full time

Job summary

Private Advertiser is seeking a Campaign Planning & Operations Manager in Taguig to design and oversee promotional campaigns across sports and entertainment events. You will craft rules, BRDs and execution plans while coordinating with Operations, Product, Design, CRM and Support to ensure timely delivery and alignment with business goals.

The role emphasizes data-driven optimisation, KPI monitoring and ROI analysis, with a focus on user engagement, retention and event-based campaigns.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 2–5 years in Campaign Operations, User Growth, CRM Operations, User Retention, Marketing/Promotion and Data Analysis.
• Familiarity with campaign reward mechanisms and user behaviour operations.
• Strong logical thinking and project management skills.
• Proficient in Microsoft Excel, Google Sheets and Data Analysis Tools.

Responsibilities

• Plan and manage various platform operational campaigns including bonuses, cashback, free bet, tournaments and leader boards, user mission systems and retention campaigns.
• Develop campaign rules, eligibility, rewards structures, and terms and conditions.
• Prepare BRD and campaign execution plans and coordinate with cross-functional teams.
• Ensure campaigns align with business objectives and user operations strategies.
• Monitor KPIs and prepare post-analysis reports with optimisation recommendations.
• Collaborate with Operations, Product, Design, CRM and Customer Service to execute campaigns.

Skills

Campaign operations

User growth

CRM operations

Data analysis

Project management

Microsoft Excel

Google Sheets

Education

Bachelor’s degree or equivalent

Tools

Data Analysis Tools

Job description

Job description

Campaign Planning & Operations Management

• Plan and manage various platform operational campaigns, including: Bonus campaigns, Cashback / Rebate campaigns, Free Bet campaigns, Tournaments and Leader boards, User Mission systems, Challenge campaigns, Holiday and major sports event campaigns and User reactivation and retention campaigns

• Develop campaign rules, eligibility requirements, reward structures, and terms and conditions.




• Prepare Business Requirement Documents (BRD) and campaign execution plans.




• Coordinate with relevant teams to ensure successful campaign implementation.




• Ensure campaigns are aligned with business objectives and user operations strategies

Market Research & Competitor Analysis

• Monitor competitors’ campaigns and reward strategies within the industry.




• Collect and analyse industry campaign trends and innovative mechanics.




• Establish a campaign database and competitor monitoring system.




• Develop campaign plans based on major sporting events, new game launches, and seasonal or holiday periods.




• Propose innovative campaign ideas and support their implementation.

Campaign Execution & Cross-Department Collaboration

• Collaborate with Operations, Product, Design, CRM, Customer Service, and Technical teams to execute campaigns.




• Monitor campaign launch progress and campaign configuration.




• Ensure campaign rules, rewards, and promotional materials are implemented accurately.




• Coordinate the resolution of campaign-related issues and operational problems.




• Manage campaign schedules, timelines, and delivery milestones.

Campaign Data Analysis & Optimisation

• Monitor key campaign performance indicators, including: Campaign Participation Rate, Growth Rate, Conversion Rate, Retention Rate, Revenue Contribution , ROI and User Engagement

• Prepare campaign post-analysis reports and optimisation recommendations.




• Prepare weekly reports, monthly reports, and special campaign analysis reports.




• Continuously optimise campaign performance based on data and results.

User Growth & Campaign Innovation

• Develop growth strategies based on the player life cycle.




• Design player incentive mechanisms to increase user value.




• Support VIP, sports event, and casino-specific campaign operations.




• Establish long-term campaign planning and operational schedules.

Required Qualifications

• Bachelor’s degree or equivalent professional experience.




• 2–5 years of relevant experience in areas such as: Campaign Operations, User Growth, CRM Operations User Retention, Marketing / Promotion and Data Analysis.




• Familiarity with campaign reward mechanisms and user behaviour operations.




• Strong logical thinking and project management skills.




• Proficient in: Microsoft Excel, Google Sheets and Data Analysis Tools.




• Experience in any of the following industries is preferred: iGaming, Sports Betting, E-commerce and Internet / Online Platforms.




• Familiarity with sporting events and online entertainment products.




• Experience in large-scale campaign planning and ROI analysis.