Digital Campaign Specialist

Marshall Parkway Corp.; Philippines; On-site; PHP 300,000 - 600,000; Full time

Job summary

Marshall Parkway Corp. is seeking an experienced Digital Marketing Specialist in the Philippines to strategize, execute, and optimize paid and organic campaigns across platforms.

You will manage ad accounts, analyze performance, and collaborate with design and web teams to improve landing pages and conversions. The ideal candidate has 1+ year in paid online advertising, strong copywriting skills, and working knowledge of HTML, CMS, and e-commerce platforms.

Qualifications

• Minimum 1 year of paid online advertising experience.
• Experience in account management, auditing, and cost optimization.
• Strong communication skills and detail orientation.
• Knowledge of HTML, CMS and e-commerce platforms.

Responsibilities

• Strategizing and implementing digital marketing campaigns to drive clicks, sign-ups, and conversions.
• Creates, manages and optimizes accounts on Facebook and Google.
• Runs and monitors paid search and paid social campaigns and is in charge of analytics tools.
• Track and manage ad spend budgets for performance reports.
• Uses tools to research and determine how potential customers search for products, services, apps, and websites.
• Writes best-in-class ad copy to achieve high click-through rates and conversion rates.

Skills

Campaign optimization

Google Ads

Facebook Ads

Analytics

Copywriting

Education

Bachelor’s degree

Tools

Google Analytics

Facebook Ads Manager

Keyword Planner

Job description

Job Description:

• Strategizing and implementing digital marketing campaigns to drive clicks, sign-ups, and conversions.


• Creates, manages and optimizes accounts on Facebook and Google.


• Runs and monitors paid search and paid social campaigns and is in charge of analytics tools.


• Track and manage ad spend budgets for performance reports


• Uses tools to research and determine how potential customers search for products, services, apps, and websites.


• Writes best-in-class ad copy to achieve high click-through rates and conversion rates.


• Tests and optimizes using multiple methods to achieve the lowest possible acquisition cost.


• Identifies high search volume content ideas relevant to the target audience.


• Writes and maintains content for onsite and backlink SEO efforts as needed.


• Collaborate with other team members like designers for ad visuals and the website team for landing pages updates.


• Day-to-day execution of organic search engine campaigns including keyword research, competitive research, content optimization, outreach strategy, and industry trends.


• Perform Ad hoc tasks if needed

Qualifications:

• Organized, self-motivated, creative, and a team player.


• Has keen attention to details, is deadline-oriented, and can work under pressure and with minimal supervision.


• With experience in account management, auditing, and implementation of tactics for reducing acquisition costs and optimizing conversions.


• Strong communication skills.


• Minimum 1 year of paid online advertising experience.


• Bachelor’s degree.

• Knowledge of HTML, CMS, and e-commerce platforms.


• Experience working for an entertainment or gaming website or B2C industry.