Marketing Specialist

Megabet Corp.; Parañaque; On-site; PHP 279,000 - 390,600; Full time

Job summary

A leading online gaming company is seeking a Marketing Specialist to create and analyze promotional campaigns to attract and retain players. The ideal candidate will leverage their 2+ years of experience in marketing, understand player incentives, and ensure compliance with regulations. This role requires excellent communication and project management skills to drive engagement and business growth.

Qualifications

• Minimum 2+ years of experience in promotions, marketing, or online gaming industry.
• Strong understanding of bonus structures and player incentives.
• Excellent communication and organization skills.

Responsibilities

• Create and manage promotional campaigns and bonus offers.
• Conduct market research to identify consumer trends.
• Analyze effectiveness of promotions and suggest improvements.

Skills

Promotional campaign management

Market research

Data-driven decision-making

Project management

Compliance with PAGCOR regulations

Job description

Overview

The Marketing Specialist (Promotions & Bonuses) will be responsible for creating, managing, and analyzing promotional campaigns and bonus offers to attract new players and retain existing ones. This role involves market research, campaign strategy, compliance monitoring, and performance analysis to ensure MEGABET’s promotions align with business objectives and industry trends.

Promotions & Bonus Development

• Create and execute innovative promotions & bonuses tailored to PH target audience.
• Ensure all promotions are market-driven, competitive, and align with industry trends.
• Develop seasonal and special event campaigns that drive player engagement.
• Maintain a clear two-month promotional cycle to meet PAGCOR submission deadlines.
• Work closely with the Retention Team to ensure sustainable player engagement strategies.

Market Research & Competitive Analysis

• Conduct market research to identify industry trends and customer preferences.
• Monitor competitor promotions and recommend adjustments to keep MEGABET competitive.
• Analyze player behavioural data to optimize promotional strategies for maximum impact.

Performance Analysis & Business Growth

• Track, measure, and analyze the effectiveness of promotions and bonuses.
• Provide detailed reports on key performance indicators (KPIs), including:
• Player participation rates
• Conversion and retention rates
• ROI of promotions & bonuses
• Impact on overall revenue growth

Adjust strategies based on performance insights to ensure continuous improvement.

Compliance & Execution

• Ensure all promotions adhere to PAGCOR regulations and internal policies.
• Collaborate with design, content, and tech teams for smooth execution of campaigns.
• Maintain a structured promotional calendar for seamless campaign rollouts.

Qualifications

1. Minimum 2+ years of experience in promotions, marketing, or online gaming industry.
2. Strong understanding of bonus structures, promotions, and player incentives.
3. Proficiency in market research and data-driven decision-making.
4. Ability to analyze campaign performance and optimize for growth.
5. Experience with PAGCOR regulations and compliance standards.
6. Excellent communication, organization, and project management skills.
7. Ability to work in a fast-paced, deadline-driven environment.