Google Bids Expert

Global Play Hub Innovations Corporation; Taguig; On-site; PHP 1,339,200 - 2,232,000; Full time

Benefits offered by this job

PHP 3,000 Monthly Meal Allowance

Government-Mandated Benefits

Performance-Based Incentives

Career Growth Opportunities

Dynamic Gaming Environment

Job summary

Global Play Hub Innovations Corporation is looking for a highly experienced Google Bids Expert to manage and optimize high-budget Google Ads campaigns in a dynamic gaming environment. The ideal candidate must have expertise in bidding systems, campaign optimization, and analytics.

You will be responsible for maximizing advertising efficiency, driving growth, and ensuring a comprehensive understanding of Google Ads performance metrics. Benefits include a salary of PHP 120,000–200,000 monthly, meal allowance, and government-mandated benefits.

Qualifications

• Minimum 5–10 years of Google Ads experience, with an emphasis on bid management.
• Proven experience handling large‑scale advertising budgets exceeding PHP 5 million.
• Advanced knowledge of Smart Bidding, Performance Max, Conversion Tracking.

Responsibilities

• Develop and execute advanced bidding strategies across campaigns.
• Optimize campaigns for registrations, First-Time Depositors, and player retention.
• Conduct market and competitor analysis and recommend innovative bidding approaches.

Skills

Google Ads Expertise

Bid Management

Campaign Optimization

Analytics & Tracking

Data-Driven Decision Making

Education

Bachelor's Degree in Marketing, Advertising, Business, IT, or a related field

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Looker Studio

Job description

Job Summary

We are seeking a highly experienced Google Bids Expert to manage, optimize, and scale high‑budget Google Ads campaigns for a fast‑growing Sportsbook, Sports Betting, Online Casino, PIGO, and iGaming platform. The ideal candidate possesses expert‑level knowledge of Google Ads bidding systems, auction dynamics, campaign optimization, conversion tracking, and performance marketing. The successful candidate will be responsible for maximizing advertising efficiency, increasing registrations and First‑Time Depositors (FTDs), reducing acquisition costs, and driving profitable growth through advanced bid management strategies.

Key Responsibilities

• Google Ads Bid Management: develop and execute advanced bidding strategies across Google Ads campaigns.
• Manage and optimize: Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value, Enhanced CPC, Manual CPC.
• Monitor auction insights, impression share, and competitive positioning; continuously optimize bids to improve campaign profitability and efficiency.
• Campaign Optimization: manage campaigns across Google Search, Display Network, YouTube Ads, Performance Max, Demand Generation Campaigns, App Campaigns; conduct keyword optimization, audience segmentation, and budget allocation; scale profitable campaigns while maintaining target performance metrics.
• User Acquisition & Conversion Growth: drive acquisition campaigns focused on Registrations, First‑Time Depositors (FTDs), Active Players, retention campaigns; optimize acquisition funnels from click‑to‑registration and registration‑to‑deposit; improve conversion rates and player acquisition efficiency.
• Analytics & Tracking: monitor and analyze campaign performance using Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio; implement and validate conversion tracking and attribution models; generate detailed performance reports and actionable insights.
• Testing & Performance Improvement: conduct A/B testing on Ad Copy, Creatives, Landing Pages, Bid Strategies; identify performance bottlenecks and implement optimization initiatives; continuously improve campaign ROI and scalability.
• Market & Competitor Analysis: analyze competitor bidding activities and advertising strategies, monitor industry trends and Google platform updates, recommend innovative bidding and acquisition approaches.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, IT, or a related field.
• Minimum 510 years of Google Ads experience, with a strong focus on bid management and campaign optimization.
• Proven experience handling large‑scale advertising budgets.
• Advanced knowledge of Google Ads Auction System, Smart Bidding, Performance Max, GA4, GTM, Conversion Tracking, Attribution Models.
• Strong analytical and data‑driven decision‑making skills.
• Experience managing campaigns with aggressive acquisition and ROI targets.

Experience In

• Sports Betting, Sportsbook, Online Casino, PIGO, iGaming, FinTech.
• Google Ads Certifications.
• Experience managing monthly budgets exceeding PHP 5 Million.
• Familiarity with player acquisition, retention, and revenue optimization models.
• Key Performance Indicators (KPIs): maintain target CPA and ROAS, improve CTR and Conversion Rates, increase impression share, improve Quality Scores, optimize Cost Per Acquisition (CPA), achieve monthly Registration Targets, FTDS, increase Active and Retained Users, improve campaign ROI, increase Player Lifetime Value (LTV), reduce Customer Acquisition Cost (CAC).
• Operational Excellence: deliver accurate and timely performance reports, maintain tracking accuracy and attribution integrity, implement successful optimization initiatives and campaign scaling strategies.
• Preferred Industry Experience: Sports Betting, Sportsbook, Online Casino, PIGO, iGaming, FinTech, High‑Volume User Acquisition Platforms.

Benefits

• PHP 120,000–200,000 Monthly Salary
• PHP 3,000 Monthly Meal Allowance
• Government‑Mandated Benefits
• Performance‑Based Incentives
• Career Growth Opportunities
• Dynamic and Fast‑Paced Gaming Environment

Work Schedule

Monday to Saturday | 9 Hours per Day (Including 1‑Hour Break)