iGaming Growth & Performance Marketing Lead

Smartrecruitment; Manila; On-site; PHP 900,000 - 2,000,000; Full time

Job summary

Smartrecruitment is seeking a Performance Marketing Manager for onsite work in Manila, Philippines. You will drive user acquisition, engagement, and retention through data-driven campaigns across Google Ads, Meta, programmatic, affiliates, SEO, and ASO, while ensuring compliant operations in regulated markets.

Responsibilities include managing budgets, optimizing CPA/ROI/FTD targets, and collaborating with CRM, Product, and BI teams to align campaigns with player journeys.

Qualifications

• 5 years of performance marketing experience in iGaming.

Responsibilities

• Plan, launch, and optimize multi-channel performance campaigns across Google Ads, Meta, programmatic, affiliates, SEO, and ASO.
• Manage paid social, search, display, and media buying to achieve CPA, ROI, and FTD targets.
• Oversee retargeting and remarketing strategies to maximize player conversion.
• Monitor daily campaign performance and adjust bids, targeting, and creatives for efficiency.
• Use A/B and multivariate testing to improve CTR, CVR, and ROAS.
• Collaborate with the BI team to ensure campaign attribution and reporting accuracy.
• Manage and allocate performance marketing budgets efficiently across channels.
• Deliver against acquisition KPIs including CPA, FTDs, active players, and ROI.
• Prepare forecasts, pacing, and monthly or quarterly spend versus ROI reports.
• Work closely with Product Managers to align campaigns with player journey improvements.
• Partner with CRM teams to design seamless acquisition-to-retention strategies.
• Collaborate with Content and Creative teams for ad copy, landing pages, and visual assets.
• Ensure all campaigns comply with PAGCOR and other market regulations including AML, KYC, and responsible gaming guidelines.
• Maintain brand integrity and consistency across all digital performance channels.
• Manage relationships with agencies, affiliates, ad networks, and platform representatives such as Google, Meta, and TikTok.
• Negotiate media deals and explore new channels to diversify acquisition sources.

Skills

Performance marketing

Analytics

Budget management

ROI optimization

Cross-functional teamwork

iGaming knowledge

Regulatory compliance

Attribution models

Tools

Google Ads

Meta Ads Manager

DV360

AppsFlyer

Adjust

Google Analytics

Power BI

Tableau

Excel

Job description

Smartrecruitment is seeking a Performance Marketing Manager for onsite work in Manila, Philippines. You will drive user acquisition, engagement, and retention through data-driven campaigns across Google Ads, Meta, programmatic, affiliates, SEO, and ASO, while ensuring compliant operations in regulated markets.

Responsibilities include managing budgets, optimizing CPA/ROI/FTD targets, and collaborating with CRM, Product, and BI teams to align campaigns with player journeys.