Head of Performance Marketing - iGaming (Manila)

SmartConsulting.net; Manila; On-site; PHP 5,000,000 - 8,000,000; Full time

Job summary

SmartConsulting.net in Manila, Philippines seeks a seasoned Digital Marketing Director to lead all paid and owned channels across our online gaming brands. You will build a disciplined performance marketing function, deliver CAC targets, and scale spend with efficiency.

You will own channel mix, weekly budget allocation, tracking, attribution, and relationships with agencies, platforms, and affiliates. The role requires 10+ years in digital marketing and experience in regulated industries, with

Qualifications

• 10+ years of experience in digital/performance marketing.
• Experience leading a multi-channel team (5+ managers).
• Direct experience with acquisition in regulated/high-risk industries.

Responsibilities

• Manage search, programmatic, paid social, SEO, and affiliate channels across brands.
• Translate quarterly targets into channel plans with spend and CPA goals.
• Oversee media budgets and optimize weekly allocations for first-time depositors.
• Own tracking/attribution end-to-end (pixels, server-side events, UTMs).
• Ensure compliance with Google/Meta gambling policies and local regulations.
• Build/manage affiliate and agent programs with risk controls and payouts.
• Collaborate with Product and Brand Marketing on landing pages and creative testing.
• Manage agencies and martech vendors with regular performance reviews.
• Lead and develop the team, hiring for open and future roles in 2026.

Skills

Digital marketing

Performance marketing

Team leadership

Multi-channel management

iGaming experience

Budget management

Tracking & attribution

Affiliate program management

Vendor management

Tools

Google Ads

Meta Ads

UTM tracking

PAGCOR compliance tools

Job description

SmartConsulting.net in Manila, Philippines seeks a seasoned Digital Marketing Director to lead all paid and owned channels across our online gaming brands. You will build a disciplined performance marketing function, deliver CAC targets, and scale spend with efficiency.

You will own channel mix, weekly budget allocation, tracking, attribution, and relationships with agencies, platforms, and affiliates. The role requires 10+ years in digital marketing and experience in regulated industries, with