Health & Wellness Category Growth Lead

HS Hiring Solutions Inc; Quezon City; Híbrido; PHP 1.200.000 - 1.800.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work setup

HMO

Job Training

Descripción de la vacante

HS Hiring Solutions Inc seeks a Category Manager (Health & Wellness) in a hybrid Manila-area role to drive the category's marketing strategy, growth, and channel execution. You will lead campaigns across TikTok, Shopee, Lazada to elevate visibility and sales.

The ideal candidate has 5+ years in category/marketing, deep knowledge of digital marketplaces, and strong cross-functional leadership. Hybrid work in Quezon City area with opportunities for professional development.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of experience in category management, brand management, or marketing.
• Strong familiarity with TikTok marketing and marketplace mechanics.

Responsabilidades

• Own the overall marketing strategy and growth roadmap for the Health & Wellness category.
• Develop monthly, quarterly, and annual category plans aligned with topline revenue targets.
• Lead TikTok strategy for the category and collaborate with partners to ensure brand-safe content.
• Develop and execute Shopee and Lazada campaigns to maximize visibility and conversions.
• Monitor performance and generate insights to optimize campaigns.
• Coordinate with Marketing, Creative, and Operations for timely launches.

Conocimientos

Category strategy

TikTok marketing

Shopee/Lazada campaigns

Campaign planning

Performance analysis

Cross-functional leadership

Educación

Bachelor’s degree in Marketing

Descripción del empleo

HS Hiring Solutions Inc seeks a Category Manager (Health & Wellness) in a hybrid Manila-area role to drive the category's marketing strategy, growth, and channel execution. You will lead campaigns across TikTok, Shopee, Lazada to elevate visibility and sales.

The ideal candidate has 5+ years in category/marketing, deep knowledge of digital marketplaces, and strong cross-functional leadership. Hybrid work in Quezon City area with opportunities for professional development.