Marketing Brand Manager

Apeiron Consultancy Inc.; Makati; On-site; PHP 892,800 - 1,339,200; Full time

Benefits offered by this job

Health Insurance

Work from Home option

Work-Life Balance

Job summary

A professional services firm is searching for a Senior Brand Manager / Account Manager in Makati. You will spearhead TikTok livestream e-commerce strategies, optimize growth, and oversee operations. The ideal candidate has over 5 years of management experience in e-commerce, preferably with knowledge of TikTok and a high-level proficiency in both English and Filipino. Join a fast-paced culture with competitive benefits in the vibrant market of the Philippines.

Qualifications

• 5+ years of management-level experience in e-commerce or brand operations.
• Deep understanding of TikTok e-commerce and livestreams.

Responsibilities

• Lead TikTok livestream e-commerce strategy and operations.
• Oversee livestream frameworks and performance optimization.
• Manage and develop operations team and set KPIs.
• Act as the senior liaison with brand partners.
• Monitor trends to guide internal strategy innovation.

Skills

Management-level experience

E-commerce understanding

Brand operations expertise

Strategic thinking

Analytical ability

Communication skills

Team leadership

Engagement with brand executives

Proficiency in English and Filipino

Education

Bachelor's degree from a top 10 university

Job description

On-site - Makati 5-10 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Work-Life Balance

Work from Home

Apeiron is the next generation professional services firm. Our services and solutions are tailored to the needs of start-ups and enterprise companies in Southeast Asia and beyond. With a strong presence in both Singapore and the Philippines, Apeiron offers technology-enabled professional services designed to support businesses at every stage of their growth.

Our culture is fast-paced and unique, we recognize great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals who can bring fresh and innovative thinking to Apeiron and play a part in driving us forward in reimagining professional services. Apeiron believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

About the Client

A Philippine-based company involved in e-commerce, content, and social media, known for live selling and job fairs. They're about digital content and commerce growth in the Philippines.

• Health Insurance

We Are Looking For Senior Brand Manager / Account Manager

Principal Duties and Responsibilities

The Senior Brand Manager / Account Manager will lead TikTok livestream e-commerce strategy and operations, driving growth through strong execution and performance optimization. This role oversees livestream frameworks, SOPs, team development, and core business metrics while serving as the senior point of contact for brand partners and TikTok. The position delivers strategic plans, leads business reviews, and translates platform insights and industry trends into impactful, data-driven growth initiatives.

Key Responsibilities

Overall Operations Leadership (Internal)

• Lead the overall TikTok livestream e-commerce strategy, annual planning, and growth roadmap.
• Oversee livestream strategies, script frameworks, speaking guidelines, and conversion optimization.
• Manage and develop the operations team, including recruitment, training, KPI setting, performance management, and capability building.
• Build and optimize livestream SOPs; ensure end-to-end quality across execution, content, flow, and host performance.
• Own core business targets (GMV, conversion rate, ROI, traffic growth, etc.) and continuously optimize operational models.
• Lead weekly and monthly business reviews; identify key insights and drive strategic improvements.

High-Level Brand Partnership Management

• Act as the senior-level liaison with brand partners, overseeing strategic communication and planning.
• Deliver professional plans, including growth strategy, campaign planning, category insights, and content direction.
• Influence and drive brand partners to execute recommended strategies to achieve commercial goals.
• Lead weekly and monthly business meetings, providing high-quality reports and strategic recommendations.
• Serve as the company's senior representative to TikTok, securing resources and official support.
• Monitor campaign submissions, campaign reviews, and category strategy discussions.
• Monitor brand health performance (bi-weekly) and participate in TikTok's growth initiatives.
• Track industry trends and platform updates to guide internal strategy innovation.

Key Qualifications

• Bachelor's degree or higher from a top 10 university in the Philippines
• 5+ years of management-level experience in e-commerce, brand operations, or TikTok-related roles; strong preference for candidates from ByteDance, Shopee, or major brands' e-commerce divisions
• Deep understanding of TikTok e-commerce ecosystem and livestream commerce structure
• Proven experience leading teams and achieving business growth targets
• Strong strategic thinking, analytical ability, and structured communication skills
• Capable of high-level external engagement with brand executives and TikTok teams
• Proficient in both English and Filipino