Health & Wellness TikTok Growth Lead

HS Hiring Solutions Inc; Philippines; Hybrid; PHP 900,000 - 1,200,000; Full time

Job summary

The TikTok Content Strategy Lead (Health & Wellness) at HS Hiring Solutions Inc in Quezon City leads the growth strategy for the Health & Wellness category on TikTok, ensuring content is insight-driven, trend-relevant, brand-safe, and compliant with health regulations.

They bridge brand marketing, performance insights, and content execution to drive visibility, engagement, and GMV, while establishing content frameworks, governance, and collaboration with creators and cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in TikTok marketing, social media strategy, or short-form content strategy.
• Strong understanding of TikTok algorithm mechanics, trends, and content psychology.
• Experience working with creators, influencers, or in-house content teams.
• Familiarity with health and wellness product content regulations and claims compliance is a strong advantage.

Responsibilities

• Own the TikTok content strategy for the Health & Wellness category, aligned with topline and GMV targets.
• Develop monthly and quarterly TikTok growth roadmaps based on campaign calendars and Health & Wellness product priorities.
• Identify content opportunities that support hero SKUs, new product launches, and commercial pushes within the category.
• Translate Health & Wellness brand positioning into TikTok-native storytelling formats that are credible, engaging, and conversion-driven.

Skills

TikTok analytics

Short-form storytelling

Trend forecasting

Social commerce

Content briefing

Health advertising regs

Education

Bachelor’s degree in Marketing/Comm/Business

Job description

The TikTok Content Strategy Lead (Health & Wellness) at HS Hiring Solutions Inc in Quezon City leads the growth strategy for the Health & Wellness category on TikTok, ensuring content is insight-driven, trend-relevant, brand-safe, and compliant with health regulations.

They bridge brand marketing, performance insights, and content execution to drive visibility, engagement, and GMV, while establishing content frameworks, governance, and collaboration with creators and cross-functional teams.