Head of Product Marketing & Strategy

Concepcion Business Services, Inc.; Muntinlupa; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Concepcion Business Services, Inc. in the Philippines is seeking a senior Product Marketing leader to drive HVAC and WRAC category strategy, portfolio management, and lifecycle plans.

You will shape value propositions, pricing and differentiation across channels, leading cross-functional teams. You will oversee GTM launches, collaborate with R&D, Sales, Brand, and Supply Chain, and translate market trends into actionable plans.

Qualifications

• Minimum of 10 years of progressive experience in product marketing or category management, preferably in HVAC, appliances, or consumer electronics.
• At least 3–5 years in a leadership or team management role.
• Proven track record of launching, managing, and growing product lines with measurable business impact.
• Strong background in cross-functional collaboration and stakeholder engagement.
• Experience in both upstream (strategy, R&D, roadmap) and downstream (GTM, campaigns, sales enablement) marketing.

Responsibilities

• Lead the overall product marketing strategy for HVAC and WRAC, including product roadmaps, value propositions, and lifecycle plans.
• Evaluate and optimize the product portfolio based on performance, market demand, and profitability.
• Guide pricing strategy, product differentiation, and positioning across segments and channels.
• Oversee the creation and execution of go-to-market strategies for new product launches, refreshes, and category campaigns.
• Coordinate across departments to align product availability, pricing, promotions, and communications.
• Approve key GTM elements: launch timeline, messaging, collateral, and channel rollout plans.
• Lead efforts in market trend monitoring, customer behavior research, and competitive analysis.
• Translate insights into strategic opportunities and product planning inputs.
• Present findings and strategic recommendations to executive leadership.
• Oversee product performance through key metrics such as sell-in/sell-out, market share, margin, and customer feedback.
• Identify gaps and opportunities in product execution, pricing, or messaging.
• Adjust plans based on performance trends and business goals.
• Act as the primary liaison between Product Marketing and functions such as R&D, Sales, Brand, and Supply Chain.
• Champion cross-functional planning, alignment, and prioritization.

Skills

Leadership

Product marketing

Category management

Cross-functional collaboration

Strategic planning

Market segmentation

Value proposition design

Portfolio management

Pricing strategy

Go-to-market

Tools

Power BI

Tableau

MS Excel

Salesforce

HubSpot

Job description

Concepcion Business Services, Inc. in the Philippines is seeking a senior Product Marketing leader to drive HVAC and WRAC category strategy, portfolio management, and lifecycle plans.

You will shape value propositions, pricing and differentiation across channels, leading cross-functional teams. You will oversee GTM launches, collaborate with R&D, Sales, Brand, and Supply Chain, and translate market trends into actionable plans.