Head of MarTech & Growth Strategy

East West Banking Corporation; Taguig; On-site; PHP 4,500,000 - 8,000,000; Full time

Benefits offered by this job

Career development opportunities

Competitive compensation package

Performance incentives

Job summary

East West Banking Corporation in Taguig is seeking a Marketing Technology Head to lead the bank's MarTech ecosystem, drive data-driven marketing, and optimize the lead-to-application funnel for growth. The role emphasizes platform governance, analytics, and collaboration with technology and marketing teams.

The ideal candidate brings 10–12 years in digital marketing/MarTech, with at least 5 years in leadership, a strong stakeholder management track record, and experience in banking or financial

Qualifications

• Bachelor's degree in Marketing, Business, IT or a related field; MBA or postgraduate qualification is an advantage.

Responsibilities

• Lead the integration and optimization of the Bank's MarTech ecosystem, including customer engagement, attribution, analytics, and data platforms.
• Oversee governance, maintenance, and enhancement of marketing tech, DAM, and workflow solutions for compliant marketing operations.
• Partner with technology teams and vendors to ensure platform stability, data integrity, and governance standards.
• Manage vendor relationships and collaborate with marketing, business, and tech stakeholders to align MarTech with brand and growth objectives.

Skills

Marketing Technology leadership

MarTech platforms

Stakeholder management

Data-driven marketing

Education

Bachelor's degree in Marketing, Business, IT or related; MBA an advantage

Tools

MarTech platforms

Marketing automation

Job description

East West Banking Corporation in Taguig is seeking a Marketing Technology Head to lead the bank's MarTech ecosystem, drive data-driven marketing, and optimize the lead-to-application funnel for growth. The role emphasizes platform governance, analytics, and collaboration with technology and marketing teams.

The ideal candidate brings 10–12 years in digital marketing/MarTech, with at least 5 years in leadership, a strong stakeholder management track record, and experience in banking or financial