GTM & Sales Campaign Lead — Data-Driven Growth

Home Credit Philippines; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

HMO on Day 1

HMO dependents coverage

Mental health access

Wellness leaves

Birthday leave

Internal career mobility

Learning opportunities

Job summary

Home Credit Philippines is seeking a Go-To-Market Manager to lead product launches and sales campaigns. You will develop channel strategies and oversee campaign implementation across CRM, social, digital commerce, and retail, ensuring cohesive execution with cross-functional teams.

The role emphasizes data-driven performance tracking, KPI definition, and reporting, with a focus on telco/fintech/e-commerce contexts. You’ll manage timelines, budgets, and resources to deliver measurable results.

Qualifications

• 3-5 years in sales campaigns, go-to-market or demand generation.
• Ability to develop and execute data-driven campaigns and insights.
• Strong communication and collaboration with sales, marketing, product.
• Ability to manage multiple projects and prioritize deadlines.
• Experience in telco, fintech, banking, or e-commerce campaigns.

Responsibilities

• Campaign Strategy Development & Implementation - Create and implement comprehensive go-to market strategies for new product launches and campaigns across channels.
• Cross Functional Collaboration – Work with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive GTM execution.
• Project Management – Oversee planning, timelines, budgets, and resources for GTM initiatives.
• Performance Tracking – Define KPIs, report results, and provide data-driven recommendations.

Skills

Campaign strategy

Data-driven campaigns

Cross-functional collaboration

Project management

Performance analysis

Job description

Home Credit Philippines is seeking a Go-To-Market Manager to lead product launches and sales campaigns. You will develop channel strategies and oversee campaign implementation across CRM, social, digital commerce, and retail, ensuring cohesive execution with cross-functional teams.

The role emphasizes data-driven performance tracking, KPI definition, and reporting, with a focus on telco/fintech/e-commerce contexts. You’ll manage timelines, budgets, and resources to deliver measurable results.