GTM Manager - Sales

Home Credit Philippines; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

HMO on Day 1

HMO dependents coverage

Mental health access

Wellness leaves

Birthday leave

Internal career mobility

Learning opportunities

Job summary

Home Credit Philippines is seeking a Go-To-Market Manager to lead product launches and sales campaigns. You will develop channel strategies and oversee campaign implementation across CRM, social, digital commerce, and retail, ensuring cohesive execution with cross-functional teams.

The role emphasizes data-driven performance tracking, KPI definition, and reporting, with a focus on telco/fintech/e-commerce contexts. You’ll manage timelines, budgets, and resources to deliver measurable results.

Qualifications

• 3-5 years in sales campaigns, go-to-market or demand generation.
• Ability to develop and execute data-driven campaigns and insights.
• Strong communication and collaboration with sales, marketing, product.
• Ability to manage multiple projects and prioritize deadlines.
• Experience in telco, fintech, banking, or e-commerce campaigns.

Responsibilities

• Campaign Strategy Development & Implementation - Create and implement comprehensive go-to market strategies for new product launches and campaigns across channels.
• Cross Functional Collaboration – Work with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive GTM execution.
• Project Management – Oversee planning, timelines, budgets, and resources for GTM initiatives.
• Performance Tracking – Define KPIs, report results, and provide data-driven recommendations.

Skills

Campaign strategy

Data-driven campaigns

Cross-functional collaboration

Project management

Performance analysis

Job description

The GTM (Go-To-Market) Manager is responsible for the development and execution of strategies to successfully launch products and sales campaigns. This includes channel strategy, campaign implementation & optimization, and campaign performance and data reporting for various customer types and segments.

What You’ll Do

• Campaign Strategy Development & Implementation - Create and implement comprehensive go-to [1] market strategies for new product launches of partner brands, special campaigns of retailer partners, and new Home Credit products and commodities by utilizing appropriate marketing/communication channels (CRM, Social, Digital Commerce, Trade).
• Cross Functional Collaboration – Work closely with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive execution of GTM plans. Facilitate communication and alignment with these departments. Serve as subject matter expert/advisor of Key Account Managers on POS sales campaign preparation and execution.
• Project Management – Oversee the planning and execution of GTM initiatives, including managing timelines, budgets, and resources. Ensure that all tasks are completed on schedule and based on approved marketing and communications plan.
• Performance Tracking – define key performance indicators (KPIs) and metrics to measure the success of GTM strategies and sales campaigns. Collaborate closely with Sales Analytics team to ensure all data and information needed for campaigns performance monitoring are available on time. Evaluate and present campaign performance, and make data- driven recommendations for future improvements.

What You Need To Have

• A minimum of 3-5 years of experience in a similar role, specifically in sales campaigns, go-to-market strategy, or demand generation.
• The ability to develop and execute data-driven campaigns, analyze performance and provide actionable insights.
• Strong communication and collaboration skills to effectively work with sales, marketing, and product teams.
• Demonstrated ability to manage multiple projects, meet deadlines and prioritize tasks effectively.
• Previous sales campaign experience in telco, fintech, bank, and/or e-commerce.
• Up to 20% variable performance-based bonus
• HMO on Day 1 and HMO dependents coverage including same-sex partners
• Access to mental health and wellness partners
• Wellness Leaves and Birthday Leave
• Internal career mobility options
• Local and international learning opportunities

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.