IMC Campaign Lead - Multi-Brand GTM & Growth

Global Technological Trading Inc.; Philippines; Remote; PHP 900,000 - 1,300,000; Full time

Job summary

Global Technological Trading Inc. is seeking an experienced IMC Manager to lead go-to-market campaigns for TechLife, Nexal, and Alyx in the Philippines. You will bridge brand strategy and execution across digital, social, influencer, PR, and retail touchpoints.

The role requires coordinating with internal and external teams, managing budgets, and delivering high-impact product launches with measurable ROI. Strong English and Filipino communication skills are essential.

Qualifications

• 3-5+ years in Integrated Marketing Communications (IMC), Brand Campaign Management, or Digital Marketing Project Management.
• Fluency in English and Filipino; Mandarin a plus for HQ liaison.

Responsibilities

• Lead 360-degree GTM campaigns for multiple brands (TechLife, Nexal, Alyx) in the PH.
• Develop IMC plans with coherent messaging and value propositions for local consumers.
• Own campaign timelines, milestones, budgets, and cross-functional deliverables from brief to rollout.
• Oversee vendor contracts, agency partnerships, and ROI optimization.
• Coordinate with digital, social, PR, and retail teams for coherent brand execution across channels.
• Define KPIs (Reach, Engagement, SOV, Traffic, CPA, ROAS) and track performance.
• Conduct post-mortem analyses and deliver post-buy reports; adjust strategies as needed.

Skills

IMC Strategy

Campaign Management

Cross-Channel Marketing

Budget Management

Vendor Relations

Multitasking

English & Filipino

Education

Bachelor's degree in Marketing or related field

Job description

Global Technological Trading Inc. is seeking an experienced IMC Manager to lead go-to-market campaigns for TechLife, Nexal, and Alyx in the Philippines. You will bridge brand strategy and execution across digital, social, influencer, PR, and retail touchpoints.

The role requires coordinating with internal and external teams, managing budgets, and delivering high-impact product launches with measurable ROI. Strong English and Filipino communication skills are essential.