MARKETING PROJECT MANAGER – GTM & Brand Campaigns

Global Technological Trading Inc.; Taguig; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Global Technological Trading Inc. in the Philippines is seeking an experienced Marketing Project Manager to drive GTM campaigns and brand growth across TechLife, Nexal, and Alyx.

You will bridge brand strategy and flawless execution, orchestrating end-to-end multi-channel campaigns with internal creatives, digital, community and PR teams. The role requires 3–5+ years in IMC, Brand Campaign Management, or Digital Marketing Project Management, with a track record of successful product launches and

Qualifications

• 3–5+ years of proven experience in Integrated Marketing Communications (IMC), Brand Campaign Management, or Digital Marketing Project Management.
• Bonus: Mandarin proficiency is a significant advantage for liaising with HQ and supply chain counterparts.
• Experience in Consumer Electronics (3C), Mobile/AIoT, Smart Home or FMCG is preferred.

Responsibilities

• Lead and orchestrate 360-degree Go-To-Market (GTM) campaigns for new product launches across TechLife, Nexal, and Alyx.
• Own the campaign timeline, milestone tracking, and cross-functional deliverables from initial IMC plan brief to final rollout.
• Manage marketing campaign budgets, vendor contracts, and agency partnerships to ensure cost efficiency and maximum ROI.
• Lead weekly meetings, manage workflow bottlenecks, and ensure each campaign delivered in high quality without delay.

Skills

Integrated Marketing Communications (I

Brand Campaign Management

Digital Marketing Project Management

Job description

Job Description: We are looking for an experienced, agile, and results-driven Marketing Project Manager to spearhead the go-to-market (GTM) campaigns and brand growth for our expanding consumer tech & lifestyle portfolio—including TechLife, Nexal, and Alyx. In this role, you will be the bridge between brand strategy and seamless execution. You will orchestrate end-to-end multi-channel campaigns, coordinate with internal creatives, digital, community and PR teams to ensure high-impact product launches across digital, social, influencer marketing, and retail touchpoints in the Philippines.

Key Responsibilities

1. Multi-Brand Campaign Strategy & GTM

• -Lead and orchestrate 360-degree Go-To-Market (GTM) campaigns for new product launches across TechLife, Nexal, and Alyx.

2. Project Management & Delivery

• -Own the campaign timeline, milestone tracking, and cross-functional deliverables from initial IMC plan brief to final rollout.
• -Manage marketing campaign budgets, vendor contracts, and agency partnerships to ensure cost efficiency and maximum ROI.
• -Lead weekly meetings, manage workflow bottlenecks, and ensure each campaign delivered in high quality without delay.

3. Cross-Channel Execution & Content Orchestration

• -Drive integrated marketing communications across digital media, social media (TikTok, Facebook, Instagram, YouTube), PR tech media, and offline event/retail activations.
• -Partner with the E-Commerce (Shopee, Lazada, TikTok Shop) and retails teams to ensure brand messaging translates into conversion and retail visibility.

4. Performance Tracking & Post-Campaign Review

• -Define and monitor key performance metrics KPI for each marketing vertical, e (Reach, Engagement, SOV, Traffic, CPA, ROAS).
• -Conduct structured post-mortem analyses, in charge of delivering post-buy reports; Continuously monitor marketing effectiveness, and adjust strategies in time.

Qualifications

Experience: 3–5+ years of proven experience in Integrated Marketing Communications (IMC), Brand Campaign Management, or Digital Marketing Project Management.

• *Bonus: Working proficiency in Mandarin is a significant advantage for liaising with HQ and supply chain counterparts.

Industry Background: Direct experience in Consumer Electronics (3C), Mobile/AIoT, Smart Home Appliances, FMCG, or top-tier Creative/Digital Agencies is preferred.

Track Record: Demonstrated success in leading cross-channel product launches or large-scale retail/e-commerce campaigns in the Philippines.

Project Management Skills: Proficient in project management tools with strong multi-tasking and timeline-enforcing capabilities.

Communication Skills

Excellent written and verbal communication in English and Filipino ; Can read, write and speak in Mandarin