GTM Campaigns Lead - Data-Driven Growth & Launches

Home Credit Philippines; Taguig; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 and dependents coverage

Mental health and wellness support

Wellness leaves and birthday leave

Internal career mobility

Local and international learning

Job summary

Home Credit Philippines is seeking a Go-To-Market Manager to lead strategy and execution for product launches and sales campaigns. You will shape channel strategies and oversee multi-channel campaigns across CRM, Social, Digital Commerce, and Trade.

You will partner with Sales, Marketing, Online, Operations, and CRM to ensure aligned GTM plans, manage timelines and budgets, track KPIs, and report performance with data-driven recommendations.

Qualifications

• 3–5 years of experience in a similar role (sales campaigns, go-to-market, or demand generation).
• Ability to develop and execute data-driven campaigns and provide actionable insights.
• Strong communication and collaboration skills with sales, marketing, and product teams.
• Proven ability to manage multiple projects, meet deadlines, and prioritize tasks.
• Experience in telco, fintech, bank, or e-commerce sales campaigns.

Responsibilities

• Campaign Strategy Development & Implementation – Create and implement go-to-market strategies for product launches and campaigns across channels.
• Cross Functional Collaboration – Work with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive GTM execution.
• Project Management – Oversee planning, timelines, budgets, and resources for GTM initiatives.
• Performance Tracking – Define KPIs, measure campaign performance, and provide data-driven recommendations.

Skills

Campaign strategy

Cross-functional collaboration

Project management

Data-driven campaigns

Communication skills

Tools

CRM tools

Data analytics

Excel/BI

Job description

Home Credit Philippines is seeking a Go-To-Market Manager to lead strategy and execution for product launches and sales campaigns. You will shape channel strategies and oversee multi-channel campaigns across CRM, Social, Digital Commerce, and Trade.

You will partner with Sales, Marketing, Online, Operations, and CRM to ensure aligned GTM plans, manage timelines and budgets, track KPIs, and report performance with data-driven recommendations.