GTM Manager

Home Credit Philippines; Taguig; Sur place; PHP 900 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 and dependents coverage

Mental health and wellness support

Wellness leaves and birthday leave

Internal career mobility

Local and international learning

Résumé du poste

Home Credit Philippines is seeking a Go-To-Market Manager to lead strategy and execution for product launches and sales campaigns. You will shape channel strategies and oversee multi-channel campaigns across CRM, Social, Digital Commerce, and Trade.

You will partner with Sales, Marketing, Online, Operations, and CRM to ensure aligned GTM plans, manage timelines and budgets, track KPIs, and report performance with data-driven recommendations.

Qualifications

• 3–5 years of experience in a similar role (sales campaigns, go-to-market, or demand generation).
• Ability to develop and execute data-driven campaigns and provide actionable insights.
• Strong communication and collaboration skills with sales, marketing, and product teams.
• Proven ability to manage multiple projects, meet deadlines, and prioritize tasks.
• Experience in telco, fintech, bank, or e-commerce sales campaigns.

Responsabilités

• Campaign Strategy Development & Implementation – Create and implement go-to-market strategies for product launches and campaigns across channels.
• Cross Functional Collaboration – Work with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive GTM execution.
• Project Management – Oversee planning, timelines, budgets, and resources for GTM initiatives.
• Performance Tracking – Define KPIs, measure campaign performance, and provide data-driven recommendations.

Connaissances

Campaign strategy

Cross-functional collaboration

Project management

Data-driven campaigns

Communication skills

Outils

CRM tools

Data analytics

Excel/BI

Description du poste

The GTM (Go-To-Market) Manager is responsible for the development and execution of strategies to successfully launch products and sales campaigns. This includes channel strategy, campaign implementation & optimization, and campaign performance and data reporting for various customer types and segments.

What You’ll Do:

• Campaign Strategy Development & Implementation - Create and implement comprehensive go-to[1]market strategies for new product launches of partner brands, special campaigns of retailer partners, and new Home Credit products and commodities by utilizing appropriate marketing/communication channels (CRM, Social, Digital Commerce, Trade).
• Cross Functional Collaboration – Work closely with Sales, Marketing, Online, Operations, and CRM teams to ensure cohesive execution of GTM plans. Facilitate communication and alignment with these departments. Serve as subject matter expert/advisor of Key Account Managers on POS sales campaign preparation and execution.
• Project Management – Oversee the planning and execution of GTM initiatives, including managing timelines, budgets, and resources. Ensure that all tasks are completed on schedule and based on approved marketing and communications plan.
• Performance Tracking – define key performance indicators (KPIs) and metrics to measure the success of GTM strategies and sales campaigns. Collaborate closely with Sales Analytics team to ensure all data and information needed for campaigns performance monitoring are available on time. Evaluate and present campaign performance, and make data- driven recommendations for future improvements.

What You Need to Have:

• A minimum of 3-5 years of experience in a similar role, specifically in sales campaigns, go-to-market strategy, or demand generation.
• The ability to develop and execute data-driven campaigns, analyze performance, and provide actionable insights.
• Strong communication and collaboration skills to effectively work with sales, marketing, and product teams.
• Demonstrated ability to manage multiple projects, meet deadlines, and prioritize tasks effectively.
• Previous sales campaign experience in telco, fintech, bank, and/or e-commerce.

What Can Set You Apart:

• Sales & Marketing (Campaigns) experience in fintech, telco, bank and/or e-commerce

Job Perks You'll Enjoy:

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 and HMO dependents coverage including same-sex partners
• Access to mental health and wellness partners
• Wellness Leaves and Birthday Leave
• Internal career mobility options
• Local and international learning opportunities

Empower Filipinos with innovative financial solutions at Home Credit Philippines.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions. When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.