Growth Marketing Manager

Sphere Rocket VA US; Philippines; On-site; PHP 1,200,000 - 1,900,000; Full time

Job summary

Sphere Rocket VA US seeks a hands-on Growth Marketing Lead to own paid media, SEO/SEM, CRO, and lead infrastructure across our brands, including buyunitynow.com. You will manage ad structures, tracking, GTM setup, and CRM reporting with a sharp focus on commercial buyer intent and qualified leads over vanity metrics.

You will coordinate with GoHighLevel and RB2B, build end-to-end funnel reporting, and guide external partners to optimize performance and conversions.

Qualifications

• Hands-on experience with Google Ads (incl. Performance Max) and Meta Ads for B2B or considered-purchase products.
• Strong SEO/SEM skills focusing on commercial intent and GEO strategies.
• Proven CRO track record with audits and testing.
• Proficiency with GTM, GA4, and Merchant Center for measurement.
• CRM experience with GoHighLevel and RB2B for routing leads.

Responsibilities

• Paid Media (Google & Meta Ads): hands-on management, budgets, testing, optimization; include Performance Max.
• Search & AI Visibility: direct search strategy; align paid and organic.
• CRO: own performance on buyunitynow.com; run UI/UX audits; prioritize tests.
• Visitor Identification & CRM: operate RB2B and GHL for lead capture and routing; build reporting.
• Tracking & Measurement: GTM containers, GA4 configuration, product feeds.
• Reporting & Team Leadership: daily reports; manage internal and external teams.

Skills

Paid ads management

SEO/SEM expertise

CRO testing

GTM & GA4 proficiency

CRM/lead routing

Data-driven reporting

Tools

GoHighLevel (GHL)

RB2B

Google Tag Manager

GA4

Google Merchant Center

RankAI

Job description

We are seeking a hands-on, metrics-driven Growth Marketing Lead to manage paid media, search visibility, CRO, and lead infrastructure across our brands, including buyunitynow.com. You will own execution across ad platforms, conversion tools, GTM, and CRM reporting—focusing strictly on commercial-buyer intent and qualified leads over vanity metrics.

Key Responsibilities

• Paid Media (Google & Meta Ads): Hands-on management of ad structures, budgets, creative testing, and optimization (including Performance Max). Conduct search-terms reports each cycle to refine targeting and negative keywords. Validate conversion tracking and optimization events.
• Search & AI Visibility (SEO / SEM / GEO): Direct search and SEO strategy targeting commercial-buyer intent. Manage RankAI vendor deliverables and keep paid and organic search aligned.
• Conversion Rate Optimization (CRO): Own performance on buyunitynow.com (targeting 1.5%–2% conversion benchmarks). Run UI/UX audits, prioritize test backlogs, and direct web developers with clear specs.
• Visitor Identification & CRM: Operate RB2B and GoHighLevel (GHL) CRM for lead capture, routing, and sales hand-off. Build reporting that connects GHL data with Google and Meta ad conversions.
• Tracking & Measurement: Hands-on setup and maintenance of GTM web containers, GA4 configuration (events, conversions, filters), and Google Merchant Center product feeds.
• Reporting & Team Leadership: Send daily performance reports with key metrics and actionable next steps. Maintain end-to-end funnel reporting (impression to qualified lead). Direct social/content team members on strategy and manage external vendors against defined scope.

Qualifications

• Proven hands‑on experience running Google Ads (including Performance Max) and Meta Ads for B2B or considered‑purchase products.
• Practical knowledge of SEO, search intent segmentation, and Generative Engine Optimization (GEO).
• Track record of driving website CRO through structured audits and testing.
• Hands‑on proficiency with Google Tag Manager (GTM), GA4, and Google Merchant Center.
• Experience with CRMs and lead routing systems (ideally GoHighLevel and RB2B).
• Strong analytical skills with the ability to report clearly and back decisions with data.