Growth Marketing Manager

FinCom Technologies; Metro Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

FinCom Technologies in Metro Manila is seeking a Growth Marketing Manager to drive business development and accelerate growth, with retail media at the core. You will collaborate with internal teams and external agencies to develop and execute retail-media and digital advertising strategies that monetise ad inventory and boost brand visibility.

The role requires strong analytical skills, hands-on command of retail media and programmatic approaches, and the ability to translate insights into

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• At least 5 years in advertising or media business development and media strategy — preferably from an MSAP member agency.
• Strong knowledge of retail media and digital advertising — on‑platform ad products, formats, channels, and measurement (sponsored placements, paid social, search, display, programmatic).
• Competitive knowledge in performance marketing and programmatic buys.
• Knowledge in data management — working with marketing, campaign, and audience/segmentation data and measurement pipelines; comfortable handling data directly.
• Proficiency in data analysis and performance measurement, with the ability to translate insights into actionable strategies.
• Excellent communication and presentation skills — able to convey complex ideas to diverse stakeholders.
• E-commerce experience is an advantage.

Responsibilities

• Own and grow retail media — build the platform's retail-media business (on-platform ad products, sponsored placements, packages & pricing) and monetise ad inventory.
• Drive business development and growth — own initiatives that move the business's top line.
• Partner across teams and agencies — work with the internal marketing team and marketing agencies to develop and execute retail-media and digital advertising strategies.
• Grow brand visibility and engagement — build presence and drive customer engagement across the platform's digital channels.
• Analyse performance — evaluate product and brand performance and identify opportunities for improvement.
• Develop and own customer lifetime value and engagement strategies — identify key growth levers across customer segments and lifecycle stages, and translate them into actionable initiatives.
• Design and drive growth campaigns and programs end-to‑end — from ideation and business‑case development through execution, measurement, and iteration — in collaboration with marketing and product teams.
• Build commercial models, business cases, and forecasts — ensure investments align with expected impact on revenue, engagement, and product adoption.
• Manage growth initiatives across their lifecycle — coordinate cross‑functional stakeholders, track delivery, and ensure programs are executed effectively and on time.
• Define and measure success — identify opportunities for experimentation, test hypotheses, and scale what works; self‑sufficient (no dedicated analytics team to rely on).
• Support go‑to‑market planning and execution — align marketing, product, and commercial stakeholders to deliver cohesive customer experiences.

Skills

Growth marketing

Ad tech knowledge

Data analysis

Campaign management

Cross-functional collaboration

Communication skills

E-commerce experience

Education

Bachelor's degree in Marketing, Business Administration

Tools

Retail media platforms

Programmatic buying platforms

Analytics tools

Job description

We're hiring a Growth Marketing Manager to drive business development and accelerate growth — with retail media as the core of the role. Working with the internal marketing team and external agencies, you'll build and grow the retail-media business: developing and executing retail-media and digital advertising strategies that monetise our platform's ad inventory, increase brand visibility, and drive customer engagement. This needs a strong analytical hand and a solid, hands‑on command of retail media, performance media, and programmatic.

What you'll own

• Own and grow retail media — build the platform's retail-media business (on-platform ad products, sponsored placements, packages & pricing) and monetise ad inventory.
• Drive business development and growth — own initiatives that move the business's top line.
• Partner across teams and agencies — work with the internal marketing team and marketing agencies to develop and execute retail-media and digital advertising strategies.
• Grow brand visibility and engagement — build presence and drive customer engagement across the platform's digital channels.
• Analyse performance — evaluate product and brand performance and identify opportunities for improvement.
• Develop and own customer lifetime value and engagement strategies — identify key growth levers across customer segments and lifecycle stages, and translate them into actionable initiatives.
• Design and drive growth campaigns and programs end-to‑end — from ideation and business‑case development through execution, measurement, and iteration — in collaboration with marketing and product teams.
• Build commercial models, business cases, and forecasts — ensure investments align with expected impact on revenue, engagement, and product adoption.
• Manage growth initiatives across their lifecycle — coordinate cross‑functional stakeholders, track delivery, and ensure programs are executed effectively and on time.
• Define and measure success — identify opportunities for experimentation, test hypotheses, and scale what works; self‑sufficient (no dedicated analytics team to rely on).
• Support go‑to‑market planning and execution — align marketing, product, and commercial stakeholders to deliver cohesive customer experiences.

What you bring

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years in advertising or media business development and media strategy — preferably from an MSAP member agency.
• Strong knowledge of retail media and digital advertising — on‑platform ad products, formats, channels, and measurement (sponsored placements, paid social, search, display, programmatic).
• Competitive knowledge in performance marketing and programmatic buys.
• Knowledge in data management — working with marketing, campaign, and audience/segmentation data and measurement pipelines; comfortable handling data directly.
• Proficiency in data analysis and performance measurement, with the ability to translate insights into actionable strategies.
• Excellent communication and presentation skills — able to convey complex ideas to diverse stakeholders.
• E-commerce experience is an advantage.

Nice to have

• Familiarity with digital marketing platforms and tooling.
• Experience with market research and competitive analysis.