Growth Marketing Leader - Digital & Brand (PH)

Orange Blaze Inc.; Makati; On-site; PHP 1,000,000 - 2,100,000; Full time

Job summary

Orange Blaze Inc. is seeking a seasoned Senior Marketing Manager - Digital & Growth to lead the Philippines marketing strategy and execution. You will translate business objectives into brand strategies, drive multi-channel campaigns, and build a data-driven function delivering measurable results.

The ideal candidate is strategic yet hands-on, able to align brand, customer, and commercial goals, and lead cross-functional teams with a focus on data-driven decision making and ROI.

Qualifications

• At least 3-5 years of experience in marketing, digital marketing, growth marketing, brand marketing, or a related analytical marketing role.
• Proven experience developing and executing marketing strategies tied to measurable business outcomes, not only campaigns.
• Strong understanding of brand strategy, positioning, customer segmentation, and go-to-market planning.
• Strong cross-channel knowledge across paid media, social/content, SEO/organic, email/CRM, and offline marketing.
• Hands-on understanding of paid advertising platforms such as Meta Ads, Google Ads, TikTok Ads, or similar platforms.
• Strong analytical and commercial mindset, with the ability to interpret marketing and business data into actionable decisions.
• Demonstrated experience setting KPIs, measuring campaign effectiveness, and optimizing or discontinuing initiatives based on performance.
• Proven ability to deliver results within budget constraints and allocate resources effectively.
• Experience in managing, mentoring, and developing a marketing team.
• Strong project management, stakeholder management, communication, and presentation skills.
• Comfortable working with senior leadership, presenting recommendations, and challenging ideas when supported by data.
• Experience in e-commerce, consumer, retail, or hyper-growth environments is a strong advantage.
• Working knowledge of AI tools and their application in marketing workflows is a plus.

Responsibilities

• Develop and execute Philippines marketing and brand strategies aligned with business objectives, revenue targets, customer growth, and company priorities.
• Translate business and customer insights into clear marketing positioning, messaging, audience strategies, and go-to-market plans.
• Work closely with the Regional Marketing Director to oversee key marketing functions including Performance Marketing, Social Media, Organic Channels, Creatives, Partnerships, and CRM.
• Develop integrated, cross-channel marketing plans that ensure paid, organic, social, CRM, SEO, content, and offline initiatives work together toward common business objectives.
• Set clear objectives, KPIs, and success measures for campaigns and initiatives before execution, and own performance against those targets.
• Lead the day-to-day execution of marketing initiatives, ensuring campaigns are delivered on time, within budget, and against targets.
• Analyze customer, campaign, channel, and business performance data to identify opportunities and optimize accordingly.
• Continuously optimize marketing strategies by scaling what works and stopping underperforming initiatives.
• Identify opportunities for customer acquisition, retention, conversion, and revenue growth across channels.
• Partner with Sales, Commercial, Operations, Product, Creative, and other teams to translate priorities into initiatives.
• Present marketing strategies, performance, insights, and recommendations to senior leadership and defend data-driven decisions.
• Manage marketing projects and stakeholders across functions with clear ownership and timelines.
• Lead, coach, and develop marketing team members with clear goals and KPIs.
• Evaluate team performance and distinguish between individual gaps and strategic/resource issues.
• Support major campaigns, product launches, and other critical marketing activities.
• Stay current on emerging digital marketing trends, platforms, and AI tools and assess their application.

Skills

Marketing strategy

Growth marketing

Brand strategy

Cross-functional leadership

Data-driven

Performance marketing

Social media

SEO

CRM

Content marketing

Partnerships

Analytics

Budget management

Team leadership

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Orange Blaze Inc. is seeking a seasoned Senior Marketing Manager - Digital & Growth to lead the Philippines marketing strategy and execution. You will translate business objectives into brand strategies, drive multi-channel campaigns, and build a data-driven function delivering measurable results.

The ideal candidate is strategic yet hands-on, able to align brand, customer, and commercial goals, and lead cross-functional teams with a focus on data-driven decision making and ROI.