Growth Marketing & Brand Lead

JoyRide Superapp; Antipolo; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

JoyRide is seeking a hands-on Marketing and Communications Manager to lead digital marketing, campaigns, social media, influencer marketing, branding, and PR initiatives. The role focuses on acquiring and retaining customers, supporting regional launches, and strengthening JoyRide’s brand.

You will partner with Creatives, Social Media, external consultants, and internal teams to align strategy with growth objectives.

Qualifications

• 5-8+ years of experience in marketing, digital marketing, growth, communications, or related fields.
• Hands-on digital marketing and paid media experience, particularly Meta Ads, with exposure to TikTok and Google Ads.
• Experience marketing consumer-facing mobile apps or digital platforms; mobility, fintech, e-commerce, delivery, lifestyle, or high-frequency consumer services is preferred.
• Strong understanding of app acquisition, activation, engagement, retention, reactivation, and lifecycle marketing.
• Experience developing campaigns for customer acquisition, retention, and go-to-market/launch initiatives.
• Experience with brand management, social media, influencers/KOLs, and PR or media relations.
• Analytical and commercially minded, with the ability to connect marketing activities to business results.
• Tech-savvy and comfortable using AI tools for marketing, research, content, analysis, automation, and productivity.

Responsibilities

• Lead digital marketing strategy and campaigns across Meta, TikTok, Google, and other channels.
• Manage paid media campaigns, including budgets, targeting, schedules, deployment, monitoring, and optimization.
• Work directly with advertising platforms, including launching, pausing, adjusting, and reviewing campaigns.
• Coordinate with external consultants while maintaining internal ownership of strategy, execution, and results.
• Develop integrated marketing strategies for customer acquisition, engagement, retention, promotions, service launches, regional expansion, and brand awareness.
• Help develop go-to-market strategies for new services and regional launches, including target audiences and messaging.
• Develop and test customer engagement and retention initiatives to encourage repeat usage and loyalty.
• Strengthen JoyRide's brand positioning, messaging, tone, and market presence across channels.
• Oversee social media strategy, content direction, campaign messaging, and content calendar.
• Manage influencer and KOL initiatives, including selection, negotiations, briefs, deliverables, posting schedules, and performance.
• Lead and coordinate PR and external communications, including press releases and media opportunities.
• Support issues and crisis communications with messaging and approvals.
• Collaborate with Creatives to brief assets and ensure proper deployment.
• Maintain an organized library of marketing assets and ensure materials are current.

Skills

Digital marketing

Paid media

Campaign management

Brand management

Social media

Influencer marketing

Public relations

Analytics

AI tools

Tools

Meta Ads

Google Ads

TikTok Ads

AI tools

Job description

JoyRide is seeking a hands-on Marketing and Communications Manager to lead digital marketing, campaigns, social media, influencer marketing, branding, and PR initiatives. The role focuses on acquiring and retaining customers, supporting regional launches, and strengthening JoyRide’s brand.

You will partner with Creatives, Social Media, external consultants, and internal teams to align strategy with growth objectives.