Marketplace Growth Manager

JoyRide Superapp; Antipolo; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

JoyRide Superapp is seeking a Marketplace Growth Manager in the Philippines to drive customer and driver growth, activation, retention, and reactivation across the platform. This hands-on role partners with Management to identify opportunities and execute initiatives spanning promotions, incentives, launches, and marketplace programs.

The ideal candidate brings 5+ years in growth or marketplace roles, strong analytics, and a proven ability to execute cross-functionally with Marketing,

Qualifications

• 5+ years of experience in growth, marketplace operations, marketing, commercial strategy, or related roles.
• Strong analytical and problem-solving skills.
• Experience with promotions, incentives, digital campaigns, retention programs, launches, and market activations.
• Highly hands-on, proactive, and comfortable personally driving execution.
• Strong cross-functional coordination and project management skills.
• Able to identify opportunities beyond traditional marketing channels.
• Comfortable working directly with Senior Management in a fast-moving environment.
• Experience in mobility, delivery, fintech, e-commerce, lifestyle apps, or other two-sided digital marketplaces is preferred.

Responsibilities

• Identify opportunities to improve customer and driver acquisition, activation, retention, and reactivation
• Analyze customer and driver behavior, activity, churn, market trends, and campaign performance
• Develop and execute promotions, incentives, reactivation campaigns, and other growth initiatives.
• Manage promo mechanics, targeting, promo codes, campaign schedules, and launch requirements.
• Support regional and service launches, including customer and driver acquisition activities.
• Work with in-house teams and third-party consultants/agencies to plan, execute, and optimize digital advertising campaigns.
• Identify and pursue offline and on-the-ground marketing opportunities that can support customer and driver growth.
• Explore relevant events, partnerships, activations, and community opportunities and other potential growth channels.
• Coordinate closely with Marketing, Operations, Product, Data, and other concerned teams to execute initiatives effectively.
• Work with Data to identify trends, target segments, growth gaps, and opportunities.
• Track results and recommend what to scale, improve, test, or stop.
• Provide regular growth insights and recommendations directly to Management.

Skills

Growth strategy

Marketplace ops

Marketing

Commercial strategy

Cross-functional coordination

Project management

Data analysis

Campaign management

Tools

CRM platforms

Analytics tools

Job description

Role Overview

The Marketplace Growth Manager is responsible for driving customer and driver acquisition, activation, retention, and reactivation across JoyRide.

This is a highly hands-on role working closely with Management to identify growth opportunities, develop practical initiatives, and drive execution across promotions, incentives, launches, campaigns, and marketplace growth programs.

Key Responsibilities

• Identify opportunities to improve customer and driver acquisition, activation, retention, and reactivation
• Analyze customer and driver behavior, activity, churn, market trends, and campaign performance
• Develop and execute promotions, incentives, reactivation campaigns, and other growth initiatives.
• Manage promo mechanics, targeting, promo codes, campaign schedules, and launch requirements.
• Support regional and service launches, including customer and driver acquisition activities.
• Work with in-house teams and third-party consultants/agencies to plan, execute, and optimize digital advertising campaigns.
• Identify and pursue offline and on-the-ground marketing opportunities that can support customer and driver growth.
• Explore relevant events, partnerships, activations, and community opportunities and other potential growth channels.
• Coordinate closely with Marketing, Operations, Product, Data, and other concerned teams to execute initiatives effectively.
• Work with Data to identify trends, target segments, growth gaps, and opportunities.
• Track results and recommend what to scale, improve, test, or stop.
• Provide regular growth insights and recommendations directly to Management.

Ideal Profile:

• 5+ years of experience in growth, marketplace operations, marketing, commercial strategy, or related roles.
• Strong analytical and problem-solving skills.
• Experience with promotions, incentives, digital campaigns, retention programs, launches, and market activations.
• Highly hands-on, proactive, and comfortable personally driving execution.
• Strong cross-functional coordination and project management skills.
• Able to identify opportunities beyond traditional marketing channels.
• Comfortable working directly with Senior Management in a fast-moving environment.
• Experience in mobility, delivery, fintech, e-commerce, lifestyle apps, or other two-sided digital marketplaces is preferred.