Growth Leader, Outdoor Performance Marketing

Activate Talent; Philippines; On-site; PHP 9,158,000 - 12,821,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Job summary

Activate Talent is seeking a Senior Head of Marketing to lead all brand and performance marketing efforts. You will own the marketing roadmap, report to the CEO/Founder, and oversee a multi-function team across acquisition, CRM/retention, content and creative strategy, media buying, and partnerships.

The role requires 8–12+ years of marketing leadership in apparel or DTC settings, with a strong mix of performance and brand marketing. This is a remote, leadership position with overlap in U.S.

Qualifications

• 8–12+ years in marketing leadership, ideally in apparel, outdoor performance, or direct-to-consumer retail.
• Proven success scaling a lifestyle or technical apparel brand.
• Expertise in both performance marketing (digital acquisition) and brand marketing (content, partnerships, community).
• Strong understanding of lifecycle marketing and CRM tools.
• Data-driven mindset with experience in analytics, ROI modeling, and A/B testing.
• Skilled team builder and communicator able to operate strategically and tactically.
• Passion for the outdoors or performance apparel is a strong plus.
• Flexible remote work style with availability during U.S. business hours.

Responsibilities

• Define brand voice, positioning, and visual identity across channels.
• Lead acquisition strategy across paid social, search, influencer, affiliate, and partnerships.
• Oversee retention lifecycle initiatives and personalized campaigns.
• Grow content strategy and community, including influencer partnerships.
• Forecast spend and model growth with Finance for profitability.
• Build and mentor a lean, high-performing marketing team.

Skills

Marketing leadership

Brand marketing

Performance marketing

Lifecycle marketing

Analytics & ROI modeling

Team leadership

Outdoors enthusiasm

CRM platforms

Tools

CRM platforms

Job description

Activate Talent is seeking a Senior Head of Marketing to lead all brand and performance marketing efforts. You will own the marketing roadmap, report to the CEO/Founder, and oversee a multi-function team across acquisition, CRM/retention, content and creative strategy, media buying, and partnerships.

The role requires 8–12+ years of marketing leadership in apparel or DTC settings, with a strong mix of performance and brand marketing. This is a remote, leadership position with overlap in U.S.