Marketing VP - Growth, Brand & Performance

HCT Academy [Healthcare and Technology Institute Inc.]; Pasig; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

HCT Academy [Healthcare and Technology Institute Inc.] is seeking a senior marketing leader to develop an integrated 360 Marketing strategy, covering traditional, digital, and experiential channels, and to drive brand positioning, visibility, and cross-platform consistency.

You will oversee performance marketing initiatives to generate qualified leads and ROI, collaborate with sales to strengthen pipelines, manage the company’s digital presence across websites and social media, and mentor a

Qualifications

• Senior marketing leadership experience in tech/healthcare sectors.
• Strong track record in integrated campaigns and ROI.
• Proven ability to align marketing with sales objectives.

Responsibilities

• Develop and implement an integrated 360 Marketing strategy covering traditional, digital, and experiential channels.
• Drive brand positioning, communication, and visibility across platforms.
• Ensure marketing strategies are data-driven and aligned with sales objectives.
• Collaborate with executive leadership to set annual goals, budgets, and KPIs.
• Lead performance marketing initiatives to generate qualified leads and ROI.
• Partner with Sales to strengthen marketing-driven pipelines and conversion strategies.
• Oversee digital presence across websites, social media, content, and paid media.
• Manage relationships with digital agencies, media partners, and influencers.
• Lead market development initiatives and forecast trends with market intelligence.
• Oversee brand messaging and promotional content; ensure consistency.
• Mentor marketing team and foster collaboration across departments.
• Establish dashboards and reporting to track KPIs and ROI.

Skills

360 Marketing

Brand strategy

Data-driven

Performance marketing

Lead generation

Digital media

Cross-functional leadership

Analytics & reporting

Job description

HCT Academy [Healthcare and Technology Institute Inc.] is seeking a senior marketing leader to develop an integrated 360 Marketing strategy, covering traditional, digital, and experiential channels, and to drive brand positioning, visibility, and cross-platform consistency.

You will oversee performance marketing initiatives to generate qualified leads and ROI, collaborate with sales to strengthen pipelines, manage the company’s digital presence across websites and social media, and mentor a