Growth-Focused Email Marketing Coordinator

vamasters, Inc.; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

vamasters, Inc. in the Philippines seeks an Email Marketing Coordinator to own end-to-end email strategy. You will plan, build, and grow campaigns and automated flows in Klaviyo, write engaging copy, and use performance data to improve results.

The role emphasizes hands-on workflow management, audience segmentation, A/B testing, deliverability, and collaboration with ecommerce initiatives. This position offers room to own campaigns with visibility on revenue impact and opportunity to expand

Qualifications

• Hands-on experience building and sending email campaigns and automated flows.
• Experience with Klaviyo or a comparable email marketing platform.
• Excellent written English and strong email copywriting skills.
• Solid understanding of segmentation, personalization, and A/B testing.
• Ability to analyze email performance data and turn it into actionable improvements.
• Discerning, self-directed, and steady in follow-through.
• Strong communication skills.

Responsibilities

• Plan, build, and schedule email campaigns for promotions, product launches, and newsletters.
• Set up, maintain, and optimize automated flows such as welcome series, abandoned cart, browse abandonment, post-purchase, and win-back.
• Write and edit subject lines, preview text, and email copy that reflect the brand voice.
• Build and manage audience segments based on customer behavior, engagement, and purchase history.
• Run A/B tests on subject lines, content, and send times to improve performance.
• Monitor key metrics such as open rate, click rate, conversion rate, and revenue, and report results with clear recommendations.
• QA every email before sending, including links, mobile and desktop rendering, and personalization.
• Maintain an organized email calendar aligned with upcoming promotions and product launches.
• Keep lists healthy and follow deliverability best practices.

Skills

Email marketing

Campaign planning

Klaviyo experience

Copywriting / English

A/B testing

Analytics

Segmentation & personalization

Project management

Communication skills

Tools

Klaviyo

Shopify

Canva

Figma

HTML/CSS basics

Job description

vamasters, Inc. in the Philippines seeks an Email Marketing Coordinator to own end-to-end email strategy. You will plan, build, and grow campaigns and automated flows in Klaviyo, write engaging copy, and use performance data to improve results.

The role emphasizes hands-on workflow management, audience segmentation, A/B testing, deliverability, and collaboration with ecommerce initiatives. This position offers room to own campaigns with visibility on revenue impact and opportunity to expand