Email & SMS Growth Architect (Klaviyo Lead)

MATCHA.COM; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

MATCHA.COM is seeking an Email Marketing Specialist in the Philippines to own the end-to-end email and SMS program. You will plan campaigns, build lifecycle automations in Klaviyo, and coordinate with design on assets to ensure brand-aligned communications.

You will optimize lifecycle flows across Klaviyo, Shopify, Recharge, Redo, and Malomo, monitor deliverability, and report performance to leadership. Strong copywriting and data-driven mindset are essential.

Qualifications

• 4+ years of email/SMS marketing for a DTC e-commerce brand.
• 2+ years as primary Klaviyo owner, incl. flows, segmentation, conditional splits, A/B testing, reporting and account management.
• Strong Shopify experience.
• Experience with Recharge is strongly preferred; Redo, Malomo or similar tools a plus.
• Excellent copywriting, editing and proofreading skills.
• Strong understanding of email deliverability, list hygiene, suppression, and consent management.
• Comfortable working with data and translating campaign performance into clear recommendations.
• Working knowledge of HTML/CSS for email is a plus.
• Significant overlap with US Eastern business hours required.

Responsibilities

• Develop and manage the monthly email and SMS calendar, including strategy, segmentation, cadence, content, and offers.
• Write campaign copy including subject lines, preview text, body copy, CTAs, plain-text versions, and SMS.
• Build, segment, schedule, and send campaigns through Klaviyo.
• Coordinate with designers on email assets and own the final assembled email, including mobile rendering and alt-text quality.
• Conduct A/B testing across subject lines, creative, offers, products, and other elements.
• Manage recurring newsletters, educational content, and other franchise campaigns.

Skills

Email Marketing

SMS Marketing

Klaviyo

Shopify

Recharge

Redo

Malomo

Copywriting

Deliverability

List Hygiene

HTML/CSS (email)

US Eastern Hours

Job description

MATCHA.COM is seeking an Email Marketing Specialist in the Philippines to own the end-to-end email and SMS program. You will plan campaigns, build lifecycle automations in Klaviyo, and coordinate with design on assets to ensure brand-aligned communications.

You will optimize lifecycle flows across Klaviyo, Shopify, Recharge, Redo, and Malomo, monitor deliverability, and report performance to leadership. Strong copywriting and data-driven mindset are essential.