Growth-Driven Digital Marketing Manager: Shopify & Klaviyo

MANDRN; Manila; On-site; PHP 750,000 - 1,250,000; Full time

Job summary

MANDRN, a Bali-based leather bags and accessories brand, is seeking a Digital Marketing Manager to own end-to-end digital marketing across Klaviyo, Shopify and Meta Ads, driving acquisition, retention and customer lifetime value. You’ll own email flows, segmentation, paid campaigns and performance reporting from Bali, with a focus on the Davao, Philippines market.

You will lead creative testing, optimise campaigns, and collaborate with the creative team to deliver content that resonates with our

Qualifications

• Strong hands-on experience with Klaviyo, Shopify and Meta Ads Manager.
• Experience managing and optimising paid social campaigns.
• Understand e-commerce acquisition, conversion, retention and customer lifetime value.
• Know how to build and optimise Klaviyo campaigns, flows and segmentation.
• Able to read data and translate it into clear actions.
• Understand creative testing and what makes digital content perform.

Responsibilities

• Plan and execute email campaign calendar, build, manage and continuously improve automated Klaviyo flows
• Develop customer segments and targeted campaigns, test subject lines, content, offers, timing and customer journeys
• Monitor deliverability and email performance, identify opportunities to increase repeat purchases and customer lifetime value
• Manage paid advertising campaigns across Facebook and Instagram within Meta Ads Manager
• Plan, launch and optimise acquisition and retargeting campaigns, manage budgets, audiences and campaign structures
• Monitor ROAS, CPA, CTR, conversion rates and other key performance metrics
• Identify opportunities to scale strong-performing campaigns, continuously test audiences, messaging, offers and creative
• Work closely with creative team to identify content needs for advertising
• Ensure tracking and attribution are set up correctly and performance is accurately reported
• Manage promotions, campaigns, collections and relevant website updates on Shopify, create and update landing pages for campaigns and product launches
• Monitor website and conversion performance, identify opportunities to improve the online customer journey
• Ensure Shopify, Klaviyo and Meta are working together effectively, use store and customer data to inform marketing decisions

Skills

Klaviyo

Shopify

Meta Ads Manager

Paid social optimization

Data-driven decisions

Branding & UX

Project management

Tools

Klaviyo

Shopify

Meta Ads Manager

Job description

MANDRN, a Bali-based leather bags and accessories brand, is seeking a Digital Marketing Manager to own end-to-end digital marketing across Klaviyo, Shopify and Meta Ads, driving acquisition, retention and customer lifetime value. You’ll own email flows, segmentation, paid campaigns and performance reporting from Bali, with a focus on the Davao, Philippines market.

You will lead creative testing, optimise campaigns, and collaborate with the creative team to deliver content that resonates with our