Brand Marketing Manager: Growth & Storytelling Lead

Klaiya; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Klaiya, based in Manila, is seeking a Brand Marketing Manager to own Klaiya’s brand presence end-to-end. You will shape the narrative, drive inbound inquiries, and elevate our market position through strategic content and campaigns.

You will lead case studies, thought leadership, and digital media ownership across LinkedIn and social channels, ensuring the website and portfolio stay up to date and conversion focused. A strong portfolio and 3–5 years in advertising or digital firms are essential.

Qualifications

• 3–5 years of marketing or brand strategy experience, preferably in advertising or digital agencies.
• Must show a portfolio or work sample demonstrating copywriting and brand work.
• Strong written English with ability to translate campaign metrics into compelling narratives.
• Knowledge of design principles and CMS platforms like WordPress or Webflow.
• Understanding inbound marketing, e-commerce trends, and B2B lead generation.
• Experience leading projects from concept to distribution in a fast-paced agency.

Responsibilities

• Define and execute Klaiya’s brand narrative and visual identity across all touchpoints.
• Draft, design, and publish high-impact client case studies, whitepapers, and trend reports.
• Own social content calendar and strategy for LinkedIn, Instagram, and TikTok.
• Develop content campaigns and resources to convert web traffic into qualified leads.
• Maintain the website and portfolio pages for conversion optimization.
• Coordinate participation in industry events and draft submissions for awards.

Skills

Brand strategy

Content marketing

Copywriting

English writing

Project leadership

Tools

Canva

Adobe Creative Suite

WordPress

Webflow

Job description

Klaiya, based in Manila, is seeking a Brand Marketing Manager to own Klaiya’s brand presence end-to-end. You will shape the narrative, drive inbound inquiries, and elevate our market position through strategic content and campaigns.

You will lead case studies, thought leadership, and digital media ownership across LinkedIn and social channels, ensuring the website and portfolio stay up to date and conversion focused. A strong portfolio and 3–5 years in advertising or digital firms are essential.