Digital marketer

MANDRN; Manila; On-site; PHP 750,000 - 1,250,000; Full time

Job summary

MANDRN, a Bali-based leather bags and accessories brand, is seeking a Digital Marketing Manager to own end-to-end digital marketing across Klaviyo, Shopify and Meta Ads, driving acquisition, retention and customer lifetime value. You’ll own email flows, segmentation, paid campaigns and performance reporting from Bali, with a focus on the Davao, Philippines market.

You will lead creative testing, optimise campaigns, and collaborate with the creative team to deliver content that resonates with our

Qualifications

• Strong hands-on experience with Klaviyo, Shopify and Meta Ads Manager.
• Experience managing and optimising paid social campaigns.
• Understand e-commerce acquisition, conversion, retention and customer lifetime value.
• Know how to build and optimise Klaviyo campaigns, flows and segmentation.
• Able to read data and translate it into clear actions.
• Understand creative testing and what makes digital content perform.

Responsibilities

• Plan and execute email campaign calendar, build, manage and continuously improve automated Klaviyo flows
• Develop customer segments and targeted campaigns, test subject lines, content, offers, timing and customer journeys
• Monitor deliverability and email performance, identify opportunities to increase repeat purchases and customer lifetime value
• Manage paid advertising campaigns across Facebook and Instagram within Meta Ads Manager
• Plan, launch and optimise acquisition and retargeting campaigns, manage budgets, audiences and campaign structures
• Monitor ROAS, CPA, CTR, conversion rates and other key performance metrics
• Identify opportunities to scale strong-performing campaigns, continuously test audiences, messaging, offers and creative
• Work closely with creative team to identify content needs for advertising
• Ensure tracking and attribution are set up correctly and performance is accurately reported
• Manage promotions, campaigns, collections and relevant website updates on Shopify, create and update landing pages for campaigns and product launches
• Monitor website and conversion performance, identify opportunities to improve the online customer journey
• Ensure Shopify, Klaviyo and Meta are working together effectively, use store and customer data to inform marketing decisions

Skills

Klaviyo

Shopify

Meta Ads Manager

Paid social optimization

Data-driven decisions

Branding & UX

Project management

Tools

Klaviyo

Shopify

Meta Ads Manager

Job description

You’ll be responsible for connecting the different parts of our digital customer journey — from someone discovering MANDRN through a Meta ad, to shopping on our website, receiving our emails and becoming a returning customer. You’ll own the day-to-day execution and optimisation of our digital marketing across Klaviyo, Shopify and Meta Ads.

Key responsibilities

• Plan and execute email campaign calendar, build, manage and continuously improve automated Klaviyo flows
• Develop customer segments and targeted campaigns, test subject lines, content, offers, timing and customer journeys
• Monitor deliverability and email performance, identify opportunities to increase repeat purchases and customer lifetime value
• Manage paid advertising campaigns across Facebook and Instagram within Meta Ads Manager
• Plan, launch and optimise acquisition and retargeting campaigns, manage budgets, audiences and campaign structures
• Monitor ROAS, CPA, CTR, conversion rates and other key performance metrics
• Identify opportunities to scale strong-performing campaigns, continuously test audiences, messaging, offers and creative
• Work closely with creative team to identify what content is needed for advertising
• Ensure tracking and attribution are set up correctly and performance is accurately reported
• Manage promotions, campaigns, collections and relevant website updates on Shopify, create and update landing pages for campaigns and product launches
• Monitor website and conversion performance, identify opportunities to improve the online customer journey
• Ensure Shopify, Klaviyo and Meta are working together effectively, use store and customer data to inform marketing decisions

About you

• Have strong hands‑on experience with Klaviyo, Shopify and Meta Ads Manager
• Have experience managing and optimising paid social campaigns
• Understand e-commerce acquisition, conversion, retention and customer lifetime value
• Know how to build and optimise Klaviyo campaigns, flows and segmentation
• Are confident reading data and translating it into clear actions
• Understand creative testing and what makes digital content perform
• Have a good eye for branding, design and customer experience
• Are organised and comfortable managing multiple priorities
• Take ownership and follow things through
• Are proactive and naturally look for ways to improve performance

About us

MANDRN is a Bali‑based leather bags and accessories brand creating thoughtfully designed pieces for everyday life. We combine timeless design, functionality and craftsmanship to create products our customers can carry and love for years. Our business is based in Bali, with customers around the world and e-commerce at the heart of how we grow. We’re a small, hands‑on team, which means everyone has an opportunity to make a genuine impact. We value people who take ownership, bring ideas to the table, care about the details and are excited to help build the next stage of MANDRN.

Digital Marketing Manager (Content & Communications)

Davao, PH