Influencer Marketing Manager

Parimatch; España; On-site; PHP 1,808,318 - 3,013,864; Full time

Benefits offered by this job

Vacation policy

Sick Leave Allowance

Flexible Benefits Model

Team Building Events

Work & Fun Balance

Job summary

Parimatch, located in Romblon, España, is seeking an Influencer Marketing Specialist to develop and execute strategies for engaging influencers and content creators. The role involves relationship building, campaign management, and performance analysis.

The ideal candidate should have experience in influencer marketing, strong skills in data analysis, and the ability to negotiate effectively. Parimatch offers various benefits, including vacation and training opportunities designed to support personal and professional growth.

Qualifications

• Experience in influencer marketing or digital marketing in B2C industries.
• Strong understanding of influencer platforms like Instagram and TikTok.
• Basic understanding of marketing compliance.

Responsibilities

• Develop and execute influencer marketing strategies.
• Identify and recruit relevant influencers.
• Analyze campaign performance and metrics.

Skills

Influencer marketing experience

Understanding of influencer ecosystems

Campaign management skills

Data analysis skills

English proficiency

Tools

CRM systems

Marketing automation tools

Job description

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

In this role, you will:

• Develop and execute influencer marketing strategies aligned with company goals and marketing objectives.
• Identify, evaluate, and recruit influencers, content creators, streamers, and brand ambassadors relevant to target audiences.
• Build and maintain long-term relationships with influencers and agency partners.
• Negotiate collaboration terms, contracts, budgets, and campaign deliverables.
• Coordinate influencer campaigns from planning and onboarding to execution and reporting.
• Monitor campaign performance and analyze key metrics, including reach, engagement, traffic, conversions, and ROI.
• Prepare regular reports and recommendations based on campaign results and market trends; - Collaborate with Marketing, Content, Design, CRM, Product, and Compliance teams to ensure successful campaign execution.
• Manage influencer databases and maintain accurate documentation of partnerships and campaign activities.
• Monitor industry trends, competitor activities, and emerging influencer marketing opportunities.
• Ensure all influencer activities comply with company policies, brand guidelines, and applicable regulations.
• Participate in the development of promotional concepts, content initiatives, and brand awareness campaigns.
• Manage influencer marketing budgets and ensure effective allocation of resources. Identify potential reputational risks related to influencer partnerships and propose mitigation measures.
• Support market expansion initiatives through local influencer engagement and community-building activities.

Skills you’ll need to bring:

• Experience in influencer marketing, affiliate marketing, or digital marketing within B2C or performance-driven industries.
• Strong understanding of influencer ecosystems (Instagram, TikTok, YouTube, Twitch, Telegram, etc.).
• Experience in influencer sourcing, vetting, segmentation, and database management.
• Knowledge of campaign management lifecycle (briefing, negotiation, onboarding, execution, reporting).
• Experience with performance tracking and analytics (reach, impressions, engagement, CTR, CPA, ROI).
• Ability to work with tracking tools (UTM, promo codes, affiliate links, tracking platforms). Experience in negotiating contracts, budgets, and collaboration terms with external partners.
• Understanding of content production workflows and basic content evaluation skills.
• Familiarity with CRM systems, influencer platforms, or marketing automation tools.
• Basic understanding of compliance requirements for marketing communications (especially important in regulated industries like iGaming).
• Strong data analysis skills (Excel / Google Sheets, dashboards, reporting tools).
• Ability to interpret marketing performance data and translate it into actionable insights.
• English proficiency (written and spoken) for international influencer communication and negotiations.

We care about you:

Vacation: Reset. Recharge. Come back stronger.

Sick Leave Allowance: Health is power. We designed the system to support you.

Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.

Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.

Generation Program: Focused on boosting the potential of children within our families.

Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.