Growth & Brand Marketing Specialist (BU)

The Medical City; Pasig; On-site; PHP 450,000 - 600,000; Full time

Job summary

The Medical City Clinic is seeking a Business Marketing Specialist to drive revenue growth, brand awareness and customer engagement by executing strategic marketing initiatives with the BU Marketing Head and cross-functional teams.

You will develop and execute integrated campaigns, manage calendars and budgets, lead digital marketing, conduct market research, and collaborate with agencies to strengthen the business unit's competitive position while ensuring brand standards and ROI.

Qualifications

• Bachelor's degree in marketing or a related field is required.
• Experience developing marketing campaigns and ROI analyses.
• Strong analytical, communication, and collaboration skills.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with business objectives.
• Drive revenue-generating and brand-building initiatives while ensuring positive marketing ROI.
• Manage the marketing calendar, budget, and campaign performance analytics.
• Lead digital marketing, social media engagement, and customer experience initiatives.
• Conduct market research, competitive analysis, and customer insights to support business decisions.
• Coordinate events, public relations, branding activities, and marketing communications.
• Ensure compliance with enterprise brand standards and marketing guidelines.
• Collaborate with internal stakeholders and external agencies to deliver marketing programs.

Skills

Marketing campaign development

Brand management

Market penetration strategies

Analytics & ROI-driven marketing

Digital & social media campaigns

Project & stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Job description

The Medical City Clinic is seeking a Business Marketing Specialist to drive revenue growth, brand awareness and customer engagement by executing strategic marketing initiatives with the BU Marketing Head and cross-functional teams.

You will develop and execute integrated campaigns, manage calendars and budgets, lead digital marketing, conduct market research, and collaborate with agencies to strengthen the business unit's competitive position while ensuring brand standards and ROI.