Marketing Communication Executive-External Marketing Executive

CHIROPRACTIC FIRST (PH) OPC; Makati; On-site; PHP 420,000 - 840,000; Full time

Job summary

CHIROPRACTIC FIRST (PH) OPC is seeking a Marketing and Communications Executive to develop and execute marketing strategies that promote our services and strengthen brand awareness across Manila branches. The role supports both digital and offline marketing while driving patient acquisition and clinic revenue.

You will collaborate with doctors, clinic staff, and the sales team to ensure campaigns align with conversion targets and business growth.

Qualifications

• Experience in developing and executing marketing strategies for cross-channel campaigns.
• Ability to monitor, evaluate, and report on marketing effectiveness.

Responsibilities

• Draft, propose, execute, monitor, and evaluate marketing activities to drive patient acquisition and clinic revenue across Manila branches.
• Collaborate with doctors, clinic staff, and sales to ensure campaigns support conversion and targets.
• Support lead generation and ensure follow-through to convert inquiries into patient visits.
• Identify opportunities to upsell and cross-sell services through campaigns and patient engagement.
• Ensure marketing materials and collaterals are up to date and effectively used across clinics.
• Coordinate production of marketing materials and events with vendors and internal teams.
• Arrange permits, licenses, and insurance for events; execute health-focused outreach to maximize leads.
• Monitor performance of marketing and sales initiatives; track leads, conversions, and ROI.

Skills

Marketing strategy

Brand awareness

Campaign management

Lead generation

Sales alignment

Job description

Marketing and Communications Executive is responsible for developing and executing marketing strategies and communication initiatives to promote the company’s services, strengthen brand awareness, and ensure consistent messaging across all platforms. This role supports both digital and offline marketing efforts, while also contributing to sales growth and patient acquisition. The position works closely with internal teams to drive overall business performance.

• Draft, propose, execute, monitor, and evaluate marketing activities and campaigns to drive patient acquisition and increase clinic revenue across all branches in Manila, Philippines.
• Collaborate closely with doctors, clinic assistants, and the sales team to ensure smooth execution of marketing and communications plans that support conversion and sales targets.
• Support lead generation initiatives and ensure proper follow-through to convert inquiries into actual patient visits and treatments.
• Identify opportunities to upsell and cross-sell services through marketing campaigns and patient engagement strategies.
• Ensure all clinics’ marketing and sales materials, collaterals, and operational must-haves are complete, updated, and effectively utilized.
• Handle the production of marketing collaterals and coordinate with vendors, suppliers, manpower, and internal departments to plan and execute marketing campaigns and events efficiently.
• Arrange necessary permits, licenses, and insurance coverage for events, ensuring compliance with local regulations; execute sales-driven health events such as roadshows and corporate talks to maximize lead generation and conversions.
• Assist in monitoring performance and evaluating the effectiveness of marketing and sales initiatives; track leads, conversions, and ROI, and provide insights and recommendations through regular reports.
• Build and maintain relationships with corporate partners and external stakeholders to support business development and sales opportunities.
• Perform other job-related duties as assigned by management in a timely manner.