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Camden Health Services Inc. in Makati seeks a results-driven Business Development and Marketing Leader to accelerate revenue growth, expand market presence, and strengthen the clinic network.
You will lead customer acquisition, partnerships, brand positioning, and integrated campaigns across channels while mentoring the BD/Marketing team to meet targets.
A Bachelor's degree and 5+ years in BD or marketing are required; healthcare experience is a plus.
About the role
Responsible for driving business growth, increasing revenue, and strengthening the Company's market presence through strategic business development and marketing initiatives. The role leads customer acquisition, corporate partnerships, brand positioning, and marketing campaigns to increase clinic visibility, patient volume, and overall profitability. The position also develops and implements sales and marketing strategies, identifies new market opportunities, and evaluates business and marketing performance to support the Company's long-term growth objectives.
Key responsibilities
Develop and implement business development strategies to achieve revenue, customer acquisition, and market expansion targets
Identify and pursue new business opportunities, corporate accounts, strategic partnerships, and potential market segments
Lead client prospecting, business presentations, proposal preparation, negotiations, and closing of business agreements
Develop and execute annual marketing plans, campaigns, and promotional activities aligned with business objectives
Oversee brand positioning, corporate identity, and consistent marketing communication across all clinics and channels
Lead digital and traditional marketing initiatives, including social media, online advertising, community engagement, and promotional campaigns
Monitor market trends, competitor activities, customer preferences, and emerging business opportunities
Establish and monitor business development and marketing targets, budgets, and key performance indicators (KPIs)
Lead, supervise, and develop the Business Development and Marketing team to achieve departmental objectives
Collaborate with clinic heads and department managers to align business development and marketing initiatives with operational capabilities and business goals
About you
Bachelor's Degree in Marketing, Business Administration, Management, or any related business course
Minimum of 5 years of relevant experience in business development, sales, or marketing
At least 2 years in a supervisory or managerial role
Experience in healthcare, medical services, clinic operations, or related service industries is an advantage
Strong leadership and people management skills
Excellent communication, presentation, and negotiation skills
Analytical, proactive, and solution-oriented
Strong relationship-building and stakeholder management skills
Proficiency in CRM systems and sales pipeline management
Advanced MS Excel / Google Sheets and management reporting skills