About the role
Responsible for driving business growth, increasing revenue, and strengthening the Company's market presence through strategic business development and marketing initiatives. The role leads customer acquisition, corporate partnerships, brand positioning, and marketing campaigns to increase clinic visibility, patient volume, and overall profitability. The position also develops and implements sales and marketing strategies, identifies new market opportunities, and evaluates business and marketing performance to support the Company's long-term growth objectives.
Key responsibilities
- Develop and implement business development strategies to achieve revenue, customer acquisition, and market expansion targets
- Identify and pursue new business opportunities, corporate accounts, strategic partnerships, and potential market segments
- Lead client prospecting, business presentations, proposal preparation, negotiations, and closing of business agreements
- Develop initiatives to increase clinic patient volume, service utilization, and revenue contribution
- Develop and execute annual marketing plans, campaigns, and promotional activities aligned with business objectives
- Lead digital and traditional marketing initiatives, including social media, online advertising, community engagement, and promotional campaigns
- Monitor market trends, competitor activities, customer preferences, and emerging business opportunities
- Establish and monitor business development and marketing targets, budgets, and key performance indicators (KPIs)
- Lead, supervise, and develop the Business Development and Marketing team to achieve departmental objectives
- Collaborate with clinic heads and department managers to align business development and marketing initiatives with operational capabilities and business goals
About you
- Bachelor's Degree in Marketing, Business Administration, Management, or any related business course
- Minimum of 5 years of relevant experience in business development, sales, or marketing
- At least 2 years in a supervisory or managerial role
- Experience in healthcare, medical services, clinic operations, or related service industries is an advantage
- Strong leadership and people management skills
- Excellent communication, presentation, and negotiation skills
- Analytical, proactive, and solution-oriented
- Strong relationship-building and stakeholder management skills
- Proficiency in CRM systems and sales pipeline management
- Advanced MS Excel / Google Sheets and management reporting skills