Google Bids Expert

Global Play Hub Innovations Corp.

Taguig

On-site

PHP 1,339,200 - 2,232,000

Full time

14 days+

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Benefits offered by this job

Performance Bonus

HMO

Free Meals

Bereavement Leave

Maternity & Paternity Leave

Sick Leave

Solo Parent Leave

Vacation Leave

13th Month Pay

Job summary

Global Play Hub Innovations Corp. in Taguig is seeking a highly experienced Google Bids Expert to manage, optimize, and scale high-budget Google Ads campaigns for a fast-growing sports betting and iGaming platform.

You will own bidding strategies, track performance, and drive registrations and FTDs. The role requires expert knowledge of Google Ads bidding systems, GA4, GTM, and Looker Studio, with a focus on maximizing ROI, reducing CAC, and scaling campaigns across Search, Display, YouTube, and

Qualifications

Bachelor's degree required or equivalent.
5–10 years of Google Ads experience with bid management focus.
Advanced knowledge of Google Ads Auction System, Smart Bidding, Performance Max, GA4, GTM, and Conversion Tracking.
Strong analytical and data-driven decision-making skills.
Experience managing campaigns with aggressive acquisition and ROI targets.

Responsibilities

Google Ads Bid Management across campaigns.
Develop and execute advanced bidding strategies.
Manage and optimize Target CPA, Target ROAS, Maximize Conversions and other bid strategies.
Monitor auction insights, impression share, and competitive positioning.
Campaign optimization across Search, Display, YouTube, Performance Max, and Demand Generation.
Analytics, GA4, and Looker Studio for reporting and attribution.

Skills

Bid Management

Campaign Optimization

Analytics

Data-Driven

Education

Bachelor's Degree in Marketing, Advertising, Business, IT, or related field

Tools

Google Ads

GA4

GTM

Looker Studio

Conversion Tracking

Job description

On-site - Taguig 3-5 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

13th Month Pay

Insurance Health & Wellness

HMO
Free Meals
Bereavement Leave, Maternity & Paternity Leave, Sick Leave, Solo Parent Leave, Vacation Leave

Job Summary

We are seeking a highly experienced Google Bids Expert to manage, optimize, and scale high-budget Google Ads campaigns for a fast-growing Sportsbook, Sports Betting, Online Casino, PIGO, and iGaming platform.

The ideal candidate possesses expert-level knowledge of Google Ads bidding systems, auction dynamics, campaign optimization, conversion tracking, and performance marketing. The successful candidate will be responsible for maximizing advertising efficiency, increasing registrations and First-Time Depositors (FTDs), reducing acquisition costs, and driving profitable growth through advanced bid management strategies.

Key Responsibilities

Google Ads Bid Management
Develop and execute advanced bidding strategies across Google Ads campaigns.
Manage and optimize:
Target CPA
Target ROAS
Maximize Conversions
Maximize Conversion Value
Enhanced CPC
Manual CPC
Monitor auction insights, impression share, and competitive positioning.
Continuously optimize bids to improve campaign profitability and efficiency.
Campaign Optimization
Manage campaigns across:
Google Search
Display Network
YouTube Ads
Performance Max
Demand Generation Campaigns
Conduct keyword optimization, audience segmentation, and budget allocation.
Scale profitable campaigns while maintaining target performance metrics.
User Acquisition & Conversion Growth
Drive acquisition campaigns focused on:
Registrations
First-Time Depositors (FTDs)
Active Players
Retention Campaigns
Optimize acquisition funnels from click-to-registration and registration-to-deposit.
Improve conversion rates and player acquisition efficiency.
Analytics & Tracking
Monitor and analyze campaign performance using:
Google Ads
Google Analytics 4 (GA4)
Looker Studio
Implement and validate conversion tracking and attribution models.
Generate detailed performance reports and actionable insights.
Testing & Performance Improvement
Conduct A/B testing on:
Ad Copy
Creatives
Landing Pages
Bid Strategies
Identify performance bottlenecks and implement optimization initiatives.
Continuously improve campaign ROI and scalability.
Market & Competitor Analysis
Analyze competitor bidding activities and advertising strategies.
Monitor industry trends and Google platform updates.
Recommend innovative bidding and acquisition approaches.

Qualifications

Bachelor's Degree in Marketing, Advertising, Business, IT, or a related field.
Minimum 5–10 years of Google Ads experience, with a strong focus on bid management and campaign optimization.
Advanced knowledge of:
Google Ads Auction System
Smart Bidding
Performance Max
GA4
GTM
Conversion Tracking
Strong analytical and data-driven decision-making skills.
Experience managing campaigns with aggressive acquisition and ROI targets.

Experience in:

Sports Betting
Sportsbook
Online Casino
PIGO
iGaming
FinTech
Google Ads Certifications.
Experience managing monthly budgets exceeding PHP 5 Million.
Familiarity with player acquisition, retention, and revenue optimization models.
Key Performance Indicators (KPIs)
Campaign Performance
Maintain target CPA and ROAS.
Improve CTR and Conversion Rates.
Increase Impression Share and Quality Scores.
Optimize Cost Per Acquisition (CPA).
User Acquisition
Achieve monthly Registration Targets.
Achieve monthly First-Time Depositor (FTD) Targets.
Increase Active and Retained Users.
Revenue & Profitability
Improve campaign ROI.
Increase Player Lifetime Value (LTV)
Reduce Customer Acquisition Cost (CAC).
Operational Excellence
Deliver accurate and timely performance reports.
Maintain tracking accuracy and attribution integrity.
Implement successful optimization initiatives and campaign scaling strategies.
Preferred Industry Experience
Sports Betting
Sportsbook
Online Casino
PIGO
iGaming
FinTech
High-Volume User Acquisition Platforms