Search Engine Marketing (SEM) Expert

Global Play Hub Innovations Corporation; Taguig; On-site; PHP 892,800 - 1,339,200; Full time

Job summary

Global Play Hub Innovations Corporation in Taguig is looking for a skilled Search Engine Marketing (SEM) Expert to spearhead the planning and execution of high-impact paid search campaigns. Candidates should have a strong background in SEM, with at least 5 years of experience managing Google Ads and a successful track record of optimizing campaigns for the best performance.

The role focuses on driving qualified traffic and maximizing ROI through comprehensive data-driven strategies. Candidates with experience in crucial industries such as iGaming and FinTech are highly preferred.

Qualifications

• Minimum 5 years of hands-on SEM and Google Ads experience.
• Proven track record of managing successful search marketing campaigns.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and implement comprehensive SEM strategies aligned with business goals.
• Manage large-scale advertising budgets efficiently.
• Analyze campaign performance and make data-driven optimization decisions.

Skills

Google Ads

Google Analytics 4 (GA4)

Conversion Optimization

Bid Management

Keyword Research

Education

Bachelor's Degree in Marketing, Advertising, Business, IT, Communications, or related field

Tools

Google Tag Manager (GTM)

Looker Studio

Job description

Job Summary

We are seeking a highly skilled and results‑driven Search Engine Marketing (SEM) Expert to lead the planning, execution, optimization, and scaling of paid search campaigns across Google Ads and other search advertising platforms. The ideal candidate possesses extensive experience in search engine marketing, bid management, keyword strategy, conversion tracking, audience targeting, and performance optimization. The successful candidate will be responsible for driving qualified traffic, increasing conversions, maximizing return on ad spend (ROAS), and delivering sustainable business growth through data‑driven marketing strategies. Candidates with experience in Sports Betting, Sportsbook, Online Casino, PIGO, iGaming, FinTech, E-commerce, or High‑Volume Consumer Platforms are highly preferred.

Responsibilities

• Search Engine Marketing Strategy
  • Develop and implement comprehensive SEM strategies aligned with business goals.
  • Conduct keyword research and search intent analysis to identify high‑converting opportunities.
  • Monitor industry trends, algorithm updates, and competitor activities.
• Plan, Launch, and Optimize Paid Search Campaigns
  • Google Search Ads
  • Google Display Network (GDN)
  • Performance Max Campaigns
  • YouTube Ads
  • Demand Generation Campaigns
  • App Campaigns
• Campaign Management & Optimization
  • Manage large‑scale advertising budgets efficiently.
  • Continuously optimize campaigns to improve CTR, CPC, CPA, conversion rate, and ROAS.
  • Implement A/B testing for ad copies, landing pages, creative assets, and bidding strategies.
  • Scale profitable campaigns while maintaining efficiency targets.
• Bid Management & Performance Marketing
  • Execute advanced bidding strategies such as Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value, Enhanced CPC, Manual CPC.
  • Analyze campaign performance and make data‑driven optimization decisions.
  • Improve customer acquisition efficiency and lead quality.
• Analytics & Conversion Tracking
  • Implement and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and attribution models.
  • Monitor user behavior and conversion funnels.
  • Develop dashboards and reports using Looker Studio and other analytics tools.
  • Provide actionable insights and strategic recommendations.
• Collaboration & Growth Initiatives
  • Work closely with Marketing, Creative, CRM, Product, and Operations Teams.
  • Support user acquisition, retention, and revenue growth initiatives.
  • Identify new opportunities for market expansion and campaign scaling.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, IT, Communications, or a related field.
• Minimum 5 years of hands‑on SEM and Google Ads experience.
• Proven track record of managing successful search marketing campaigns.
• Strong Expertise In
  • Google Ads
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Keyword Research
  • Bid Management
  • Conversion Optimization
  • Performance Marketing
• Strong analytical and problem‑solving skills.
• Excellent communication and reporting abilities.
• Preferred: Google Ads Certification.
• Experience managing monthly advertising budgets exceeding PHP 1 Million.
• Familiarity with CRM platforms and marketing automation tools.

Key Performance Indicators (KPIs)

• Campaign Performance
  • Achieve target CPA and ROAS.
  • Increase conversion rates and qualified leads.
  • Improve CTR and quality scores.
  • Reduce CPC and customer acquisition costs.
• Business Growth
  • Increase registrations and first‑time depositors (FTDs).
  • Achieve monthly lead generation and acquisition targets.
  • Improve customer lifetime value (LTV).
• Operational Excellence
  • Deliver accurate and timely performance reports.
  • Maintain tracking accuracy and attribution integrity.
  • Successfully launch and scale profitable campaigns.

Preferred Industry Background

• Sports Betting
• Sportsbook
• Online Casino
• PIGO
• iGaming
• FinTech
• E‑commerce