Google Ads Growth Architect for DTC | YouTube & PMax

Scale Jet; Manila; Remote; PHP 600,000 - 900,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand in the United States, seeks an experienced Google Ads Specialist to own Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube.

You will optimize funnels, test angles, and collaborate with marketing to scale profitable ad spend. The role demands high-scale Google Ads expertise, DR video funnels, VSL testing, and landing page optimization.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Google Ads & GMC mastery: Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability: Solid hands-on experience running cold traffic on YouTube using VSLs and long-form video creatives.
• Funnel & DR expertise: Strong working knowledge of VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Time zone overlap: Minimum 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Language skills Proficient in English (written and verbal) for clear team collaboration.
• AI & data fluency Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.

Responsibilities

• Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
• Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
• Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.

Skills

Media buying

English proficiency

Data analysis

AI tools usage

YouTube Ads

Campaign optimization

Tools

Google Ads

Google Merchant Center

GA4

GTM

Multi-touch attribution tools

Triple Whale/Northbeam

Job description

Folqs, a fast-growing DTC supplement brand in the United States, seeks an experienced Google Ads Specialist to own Search, Shopping, and Performance Max, while expanding cold-traffic acquisition on YouTube.

You will optimize funnels, test angles, and collaborate with marketing to scale profitable ad spend. The role demands high-scale Google Ads expertise, DR video funnels, VSL testing, and landing page optimization.