Google Ads Architect for DTC Growth

ScaleJet | eCommerce Recruitment agency; Manila; On-site; PHP 5,743,000 - 8,934,000; Full time

Job summary

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem—Search, Shopping, and Performance Max—while expanding cold-traffic on YouTube. You will work with the marketing team to test angles, optimize funnels, and scale profitable ad spend.

The role requires hands-on management of high-scale campaigns, VSL testing, landing page optimization, and precise CAC/ROAS tracking.

Qualifications

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability with cold traffic using long-form video creatives.
• Funnel & DR knowledge with VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Timezone overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Proficient in English (written and verbal).
• Daily use of AI tools for research and rapid workflow execution, with strong data analysis capabilities.

Responsibilities

• Drive full-funnel Google ads (Search, Shopping, Performance Max, Display, and Demand Gen) while maintaining brand defense and retargeting.
• Scale YouTube video campaigns for cold traffic using VSLs and optimized placements.
• Oversee Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4).
• Collaborate with copywriters and video editors on ad copy, VSL concepts, hooks, and landing page messaging.
• Test and analyze campaigns with A/B tests; monitor CAC, ROAS, and daily spend efficiency.

Skills

Media buying

A/B testing

Data analysis

English proficiency

AI tools usage

Tools

Google Ads

GMC

GTM

GA4

Triple Whale

Northbeam

Job description

Folqs, a fast-growing DTC supplement brand, seeks an experienced Google Ads Specialist to own and scale our core Google Ads ecosystem—Search, Shopping, and Performance Max—while expanding cold-traffic on YouTube. You will work with the marketing team to test angles, optimize funnels, and scale profitable ad spend.

The role requires hands-on management of high-scale campaigns, VSL testing, landing page optimization, and precise CAC/ROAS tracking.