CRM Automation Specialist

Tavor Perry; Philippines; On-site; PHP 600,000 - 800,000; Full time

Job summary

Tavor Perry is seeking a GoHighLevel Automation and CRM Systems Specialist to build, tune, and maintain the backend of our GoHighLevel CRM. This is a technical role focused on workflows, automations, funnels, integrations, and AI bot configuration, not on customer conversations.

The successful candidate will transform a partially configured account into a clean, reliable, fully automated system, handling lead sources, pipelines, landing pages, and third-party integrations with minimal oversight.

Qualifications

• Hands-on GoHighLevel experience required.
• Strong CRM architecture knowledge.
• Experience building email/SMS automation.
• Knowledge of email deliverability fundamentals.
• Experience integrating third-party tools via APIs or webhooks.
• Experience linking ads to CRM for lead capture.
• Ability to configure AI chatbots in CRM.
• Discretion with confidential information.
• Precise, independent worker with good communication.

Responsibilities

• Build and tune end-to-end GoHighLevel workflows and automations across the customer journey.
• Configure automated email and SMS sequences fired by booking events, intake forms and privacy/consent documents included.
• Create and hold reusable email, SMS, and form templates within the CRM.
• Diagnose and clear email deliverability issues, domain authentication, sender reputation, and spam-folder and unsafe-link warnings included.
• Configure and tune GoHighLevel AI/conversation bots so automated sequences carry on intelligently after a lead replies, instead of dropping out of the flow.
• Feed lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline.
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up.
• Design and build funnels and landing pages, and join them up with the existing website.
• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms where no native integration exists.
• Audit the existing account setup, turn up unused or misconfigured features, and put forward improvements.
• Document systems and workflows so they can be held up and handed over.

Skills

GoHighLevel

CRM architecture

Email automation

Deliverability

APIs & webhooks

Zapier/Make

AI chatbots

Data confidentiality

Clear communicator

Tools

Zapier

Make

APIs

Webhooks

Job description

Job Summary:

We're delighted to be taking on a GoHighLevel Automation and CRM Systems Specialist to build, tune, and hold the backend of our GoHighLevel CRM. This is a technical, behind-the-scenes role built around workflows, automations, funnels, integrations, and AI bot configuration - not around handling conversations with customers. The right person is a hands-on GoHighLevel builder who can take a partially configured account and turn it into a clean, reliable, fully automated system.

Key Responsibilities:

• Build and tune end-to-end GoHighLevel workflows and automations across the customer journey
• Configure automated email and SMS sequences fired by booking events, intake forms and privacy/consent documents included
• Create and hold reusable email, SMS, and form templates within the CRM
• Diagnose and clear email deliverability issues, domain authentication, sender reputation, and spam-folder and unsafe-link warnings included
• Configure and tune GoHighLevel AI/conversation bots so automated sequences carry on intelligently after a lead replies, instead of dropping out of the flow
• Feed lead sources such as Facebook/Meta Ads, website forms, and social platforms directly into the CRM pipeline
• Build and structure CRM pipelines, stages, tags, and lead routing from the ground up
• Design and build funnels and landing pages, and join them up with the existing website
• Connect third-party scheduling software to the CRM using available integrations, webhooks, APIs, or automation platforms where no native integration exists
• Audit the existing account setup, turn up unused or misconfigured features, and put forward improvements
• Document systems and workflows so they can be held up and handed over

Mandatory Skills:

• Proven hands-on experience building inside GoHighLevel (workflows, automations, pipelines, funnels, calendars, forms)
• Strong grasp of CRM architecture: pipelines, stages, tags, triggers, and lead routing logic
• Experience building automated email and SMS sequences from scratch
• Working knowledge of email deliverability fundamentals (domain authentication, DNS records, spam and link-safety troubleshooting)
• Experience joining third-party tools up using native integrations, webhooks, APIs, or platforms such as Zapier or Make
• Experience connecting paid ad platforms (Facebook/Meta) to a CRM for lead capture
• Ability to configure AI chatbots or conversation AI within a CRM setting
• At ease handling confidential customer information with discretion
• Dependable, precise, and able to work with minimal oversight
• Strong communication skills, with the ability to explain technical decisions clearly to a non-technical stakeholder

Preferred Skills:

• Experience setting up GoHighLevel sub-accounts under an agency account
• Familiarity with appointment-based or clinic-based service businesses and their booking, intake, and consent workflows
• Experience with scheduling platforms such as Amelia, Calendly, Acuity, or similar
• Basic web skills (HTML/CSS, embed codes, DNS management)
• Experience creating SOPs, loom walkthroughs, or written documentation for systems you build
• Ability to run several builds and priorities in parallel
• A proactive, consultative approach - turning up openings the stakeholder hasn't asked for yet

Why Join Us:

This is a high-ownership role where you'll be the person who designs and builds the systems the whole operation runs on. You'll work directly with a decision-maker who values your expertise and will give you the latitude to make the right technical calls. As the systems mature, there's real room for the role to grow in scope and responsibility.