Growth-Driven Email Marketing Manager - E-Commerce Beauty

Orca Brands; Philippines; On-site; PHP 420,000 - 660,000; Full time

Job summary

Orca Brands is seeking a strategic Email & SMS Marketing Manager in the Philippines to grow and optimize our owned channels for skincare and hair care lines. You will turn customer insights into action, ensuring on-brand messaging across email and SMS campaigns.

The role focuses on lifecycle flows, segmentation, A/B testing, and performance analysis to drive engagement, retention, and revenue. Collaboration with creative and product teams is essential to deliver compliant, high-converting

Qualifications

• 3+ years of experience in email and SMS marketing, ideally in ecommerce or beauty/wellness.
• Expert in Klaviyo or similar marketing automation platforms.
• Strong writing skills and a keen eye for visual branding and user experience.
• Solid understanding of customer behavior, segmentation, and marketing psychology.
• Results-oriented with a deep passion for data, testing, and optimization.
• Familiarity with tools like Rebuy or product recommendation engines is a plus.
• Proactive, curious, and comfortable working in a fast-paced, collaborative environment.
• Passion for skincare, wellness, and helping people feel their best.

Responsibilities

• Own the strategy, execution, and optimization of all email and SMS campaigns for multiple product lines (e.g., hair thinning shampoo, supplements, anti-aging SPF, and skin supplements).
• Segment audiences and personalize messaging to maximize relevance, engagement, and conversion.
• Develop and manage high-performing lifecycle flows including welcome, cart abandonment, post-purchase, and win-back sequences.
• A/B test subject lines, content, offers, and creative assets to continuously improve key performance metrics (CTR, open rate, CVR, revenue per send).
• Monitor and report on campaign performance; adjust strategy based on insights and trends.
• Build surveys and gather customer feedback to inform future content and product ideas.
• Collaborate with creative, product, and customer experience teams to ensure consistent and on-brand messaging.
• Maintain a strong understanding of compliance and best practices in email/SMS marketing (e.g., CAN-SPAM, TCPA).
• Suggest and implement new technologies, tools, and tactics to stay ahead of the curve.

Skills

Email marketing

SMS marketing

Data-driven

A/B testing

Campaign optimization

Customer segmentation

Content writing

Tools

Klaviyo

Rebuy

Job description

Orca Brands is seeking a strategic Email & SMS Marketing Manager in the Philippines to grow and optimize our owned channels for skincare and hair care lines. You will turn customer insights into action, ensuring on-brand messaging across email and SMS campaigns.

The role focuses on lifecycle flows, segmentation, A/B testing, and performance analysis to drive engagement, retention, and revenue. Collaboration with creative and product teams is essential to deliver compliant, high-converting