Global GTM and Trade Channels Leader

Trade Mastermind Ltd; Philippines; Hybrid; PHP 2,000,000 - 3,600,000; Full time

Benefits offered by this job

Hybrid work setup

Competitive salary package

Global FMCG exposure

Job summary

Michael Page is seeking a senior commercial leader in the Philippines to design and execute go-to-market and Route-to-Market strategies across Modern Trade and General Trade. You will lead distributor management, territory planning, and strategic partnerships with key accounts.

You will coach high-performing sales teams, analyze market data, and collaborate with marketing, supply chain and finance to drive growth.

Qualifications

• Strong leadership in a senior commercial/sales role within a matrixed org.
• Proven RTM strategy design and execution across diverse markets.
• Experience in distributor management, network optimization and channel expansion.
• Analytical, strategic thinking with strong stakeholder management.

Responsibilities

• Develop and execute a go-to-market and Route-to-Market strategy aligned with business objectives.
• Lead growth across Modern Trade and General Trade channels for market penetration.
• Drive distributor onboarding, performance tracking and capability development.
• Establish territory coverage plans and service frequency models.
• Build partnerships with key accounts through joint business planning and negotiations.
• Implement in-market execution standards and customer engagement programs.
• Collaborate with marketing, supply chain, finance and demand planning for seamless execution.
• Lead, coach and develop sales teams to drive accountability and results.
• Identify opportunities for digital tools to improve productivity and visibility.

Skills

RTM strategy design

Distributor management

Leadership

Channel expansion

Data analysis

Job description

• International consumer goods company
• Career progression, competitive salary package and hybrid work set up

About Our Client

We are a leading global FMCG organization with a strong portfolio of trusted brands and a presence across key international markets. Our success is driven by innovation, execution excellence, and deep partnerships across retail and distribution channels.

Job Description

• Develop and execute a comprehensive go-to-market and Route-to-Market strategy aligned with overall business objectives
• Lead growth and performance across Modern Trade and General Trade channels, ensuring strong market penetration
• Drive distributor management excellence, including selection, onboarding, performance tracking, and capability development
• Establish and optimize territory coverage plans, outlet segmentation, and service frequency models
• Build and strengthen strategic partnerships with key modern trade accounts through joint business planning and negotiations
• Implement in-market execution standards, merchandising excellence, and customer engagement programs
• Analyze sales data, shopper insights, and competitive benchmarks to inform commercial strategies and forecasts
• Collaborate cross-functionally with marketing, supply chain, finance, and demand planning for seamless execution
• Lead, coach, and develop high-performing sales and field teams to drive accountability and results
• Identify opportunities for digital transformation and tools to improve salesforce productivity and distributor visibility

The Successful Applicant

• Strong leadership experience in a senior commercial or sales leadership position within a highly matrixed organization
• Proven expertise in RTM strategy design and execution across diverse markets
• Demonstrated success in distributor management, network optimization, and channel expansion
• Strong analytical, strategic thinking, stakeholder management and leadrship capabilities

What's on Offer

• Opportunity to shape and lead GTM transformation in a high-impact leadership role
• Work with a dynamic, growth-focused global FMCG organization
• Competitive salary & benefits package