GT Retail Marketing Associate Manager

PM Consulting; Metro Manila; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

PM Consulting is seeking a driven GT Retail Marketing Associate Manager to lead channel development and execution within the FMCG sector, focusing on General Trade and distributor partnerships, in-store execution, and market penetration.

You will design and implement channel marketing strategies, manage budgets, analyze shopper insights, and collaborate with sales, marketing, and ops to drive growth across wholesale channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.
• 5+ years in FMCG trade marketing or channel marketing.
• Experience with general trade channels and distributor operations.
• Strong analytical, negotiation, and project management abilities.

Responsibilities

• Develop and implement channel marketing strategies for General Trade.
• Create trade programs and activation initiatives to drive sales.
• Identify channel opportunities and improve distribution and shopper engagement.
• Lead execution plans across wholesalers, distributors, and traditional trade.
• Ensure in-store execution, merchandising standards, and POS visibility.
• Monitor performance and recommend corrective actions.
• Collaborate with sales and distributor partners to align initiatives.
• Manage budgets and track KPIs for channel performance.
• Prepare business reports and sell-through analyses.
• Coordinate product launches and promotional campaigns across GT channels.

Skills

Analytical skills

Negotiation

Project management

Communication skills

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office

Sales analytics tools

Job description

About the job GT Retail Marketing Associate Manager

We are looking for a highly driven and strategic GT RetailMarketing Associate Managerto lead channel development and execution initiatives within the FMCG industry. The role is responsible for driving category growth, strengthening trade partnerships, improving in-store execution, and developing channel-specific marketing programs that support overall business objectives.

The ideal candidate has strong experience in FMCG trade marketing, general trade operations, distributor management, and consumer activation strategies, with a deep understanding of retail and route-to-market dynamics.

Key Responsibilities

• Develop and implement channel marketing strategies for the General Trade segment aligned with company sales and brand objectives.
• Create trade programs, promotional campaigns, and activation initiatives to drive sales growth and market penetration.
• Identify channel opportunities and recommend strategies to improve distribution, visibility, and shopper engagement.

General Trade Management

• Lead execution plans across wholesalers, distributors, sari-sari stores, independent retailers, and other traditional trade channels.
• Ensure excellent in-store execution, merchandising standards, and point-of-sale visibility across assigned territories.
• Monitor trade performance and recommend corrective actions to improve execution efficiency.
• Partner closely with sales teams and distributor partners to ensure alignment of channel initiatives and commercial objectives.
• Support distributor capability development and execution excellence programs.
• Conduct regular business reviews with key stakeholders to monitor performance and growth opportunities.

Consumer & Shopper Marketing

• Analyze shopper behavior, market trends, and competitor activities to develop effective trade and consumer programs.
• Plan and execute below-the-line (BTL) marketing activities, sampling programs, and local market activations.
• Measure campaign effectiveness and optimize programs based on performance insights.

Financial & Performance Management

• Manage channel marketing budgets and ensure efficient utilization of trade investments.
• Track KPIs such as sales growth, market share, distribution reach, and promotional effectiveness.
• Prepare regular business reports, sales analysis, and channel performance updates.

Cross-Functional Collaboration

• Collaborate with brand marketing, supply chain, finance, and operations teams to support commercial initiatives.
• Coordinate product launches, promotional rollouts, and seasonal campaigns across General Trade channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.
• At least 5 years of experience in FMCG trade marketing, channel marketing, or sales management.
• Strong experience handling General Trade channels and distributor operations.
• Proven track record in executing successful trade marketing and channel development programs.
• Strong analytical, negotiation, and project management skills.
• Excellent communication and stakeholder management abilities.
• Proficient in Microsoft Office and sales analytics tools.