Global Assistant Manager - Consumer

Pickup Coffee; Manila; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Pickup Coffee is seeking a Global Assistant Manager - Consumer to support the Global Brand Manager in executing campaigns, new product formats, and partnerships. The role focuses on local execution in the Philippines and regional rollout, shaping how consumers experience the brand across stores, packaging, and collaborations.

You will collaborate with R&D, commercial, and creative teams to ensure brand consistency, while coordinating timelines, assets, and go-to-market plans across markets.

Qualifications

• 2–3 years of experience in brand management, product marketing, or consumer marketing.

Responsibilities

• Support development and execution of brand campaigns and storytelling initiatives in the Philippines.
• Assist in partnering with creative and cross-functional teams to deliver brand executions and store branding projects.
• Coordinate with regional teams to localize campaigns and roll out to other markets.
• Ensure brand executions adhere to global brand strategy, guidelines, and quality standards.
• Support brand collaborations with artists, chefs, influencers, or partner brands in the Philippines and regional markets.
• Assist in end-to-end project management—from concept to packaging, pricing, and go-to-market execution.

Skills

Brand management

Project management

Cross-functional collaboration

Communication

Job description

As a Global Assistant Manager - Consumer (Global Brand Initiatives & New Product Formats), you will assist the Global Brand Manager in bringing to life impactful campaigns, special projects, and new product formats.

Working within the Global Brand Division, you will help drive local execution in the Philippines and support regional rollout across other markets.

Your work will contribute to shaping how consumers experience the brand across new touchpoints and formats—from concept stores and collaborations to branded packaged products.

Key Responsibilities:

• Support the development and execution of brand campaigns and key storytelling initiatives in the Philippines.
• Assist in partnering with creative and cross-functional teams to deliver impactful thematic brand executions and store branding projects.
• Coordinate with regional teams to support the localization and rollout of campaigns in other markets.
• Ensure all brand executions adhere to global brand strategy, brand guidelines, and quality standards.
• Support the development and execution of brand collaborations with artists, chefs, influencers, or partner brands in the Philippines and regional markets.
• Ensure all partnerships adhere to brand values and support overall brand strategy and growth.
• Assist in managing timelines, assets, and coordination to help bring collaborations to market seamlessly.
• Support the identification of whitespace opportunities and assist in the development of new product formats (e.g., RTD).
• Assist in end-to-end project management—from conceptualizing and formulation to packaging, pricing, and go-to-market execution.
• Collaborate with internal teams (e.g., R&D, commercial, creative) and external partners (e.g., manufacturers, co-packers, distribution platforms) to ensure seamless execution and alignment with the business model.
• Provide input based on ground insights to support the development of go-to-market plans and help execute initiatives that drive awareness, trial, and sustained sales of new formats across relevant sales channels.
• Support tracking of product performance across channels and contribute ideas for data-driven strategies to optimize brand visibility, conversion, and growth.
• Collaborate with creative, content, and commercial teams to help craft compelling product narratives and support product-market fit.
• Support alignment on priorities and timelines for brand initiatives and new format launches.
• Collaborate with team members to help foster a positive working environment that encourages initiative, accountability, and continuous learning within the Global Brand Division, specifically Consumer Brand.

Skills:

• Not Specified

Qualifications:

• 2–3 years of experience in brand management, product marketing, or consumer marketing, ideally in F&B, lifestyle, or FMCG.
• Experience supporting product innovation and contributing to the launch of new formats or categories.
• Strong background in creative development, packaging, retail branding, and campaign execution.
• Experience assisting in managing visual identity systems and ensuring brand guidelines are followed.
• Highly organized with strong project management skills and creative taste.
• Excellent communication skills and ability to work collaboratively with stakeholders across countries and departments.
• Passion for building brands, storytelling, and shaping culture is a plus.

Job Type

Employee status : Full-time