Campaign and Brand Manager

Probe CX; Quezon City; Hybrid; PHP 900,000 - 1,450,000; Full time

Job summary

Probe CX is seeking a Campaign & Brand Manager to own integrated campaigns across multiple brands and international markets. The role combines strategy, creativity, and measurable results, working with teams in the Philippines and Australia.

You'll shape campaign processes, connect strategy with creative execution, and drive campaigns from idea to impact in a hybrid setup (3 onsite days in Global One, Eastwood, Quezon City).

Qualifications

• Minimum relevant years in Campaign Management or Integrated Marketing.
• Experience with creative teams, agencies, or external partners.
• Exposure to CRM, MarTech, automation, and analytics.
• International/regional experience is a plus.
• Comfortable with hybrid work: 3 days onsite in Quezon City.

Responsibilities

• Lead end-to-end integrated campaigns across brands and markets.
• Develop and execute B2B and GTM campaigns.
• Collaborate with Creative, Sales, CRM/Web and external agencies.
• Manage timelines, workflows, and multiple priorities.
• Drive campaigns across digital, social, email, web and content.
• Use MarTech, CRM and analytics to measure and optimize.
• Strengthen brand consistency and processes across portfolio.
• Coordinate with international stakeholders to meet global objectives.

Skills

Campaign management

Integrated marketing

Digital marketing

Demand generation

Brand marketing

Go-to-market (GTM)

Cross-functional collaboration

Analytics & optimization

Tools

CRM

MarTech

Marketing automation

Analytics tools

Job description

Our Marketing team is growing, and we're introducing a dedicated Campaign & Brand Manager role for the first time in the Philippines.

We're looking for an experienced marketer who can take ownership of integrated campaigns across multiple brands and international markets, working with teams across the Philippines and Australia.

This is an opportunity to go beyond campaign execution — you'll help shape campaign processes, connect strategy with creativity, and drive campaigns from idea to measurable results.

What you'll do

• Lead end-to-end integrated marketing campaigns across multiple brands and markets
• Develop and execute B2B and Go-to-Market (GTM) campaigns
• Work closely with Creative, Communications, Sales, CRM/Web, and external agencies
• Manage campaign timelines, creative workflows, and multiple priorities
• Drive campaigns across digital, social, email, web, content, and other channels
• Use MarTech, CRM, and campaign analytics to measure and optimise performance
• Help strengthen brand consistency and campaign processes across the portfolio
• Collaborate with international stakeholders to bring global objectives to life

What we're looking for

• With relevant years of experience in Campaign Management, Integrated Marketing, Digital Marketing, Demand Generation, Brand Marketing, or a related field
• Experience working with creative teams, agencies, and/or external partners
• Exposure to CRM, MarTech, marketing automation, and analytics
• International/regional experience is a plus
• Amenable to work on a dayshift schedule and on a hybrid work set-up (3 days onsite) in Global One, Eastwood, Quezon City

Why this opportunity?

• International exposure – Work with teams and stakeholders across markets
• Multi-brand scope – Manage campaigns across a portfolio of brands
• Pioneer role – Be the first dedicated Campaign & Brand Manager in the Philippines
• Real ownership – Help shape the processes and ways of working for this function
• Growth opportunity – Build broader leadership and strategic responsibility as the function evolves

Ready to make your mark?

If you're looking for a role where strategy, creativity, technology, and business growth come together, we'd love to hear from you.